Through your active participating in this course and the bootcamps you will be able to:
Describe key concepts related to business models, value propositions, market analysis, sales, marketing, startup financing and intellectual property rights.
Explain how AI tools can support entrepreneurial decision-making, market resesearch and general business development.
Discuss the ethical, legal and strategic implications of AI in entrepreneurship.
Apply AI-driven tools to validate business models, create value propositions, analyze market trends, optimize sales and marketing, explore startup financing options, and evaluate potential issues with intellectual property rights.
Develop a pitch deck and present the solution to your Challenge to the commissioning company.
Work collaboratively in teams to solve real-world entrepreneurial challenges using AI solutions.
Design an AI-integrated business solution for your commissioning company.
Assess business ideas and refine them based on feedback and iterative development.
Evaluate the feasibility, scalability and impact of AI-Driven business innovations.
Contents
In this course you will participate in two hyrbid bootcamps and complete seven self-paced modules virtually. Bootcamp 1 is focused on Design Thinking and Ideation and Bootcamp 2 is focused on pitch training and pitching your solutions to the commissioning companies. The seven virtual modules are focused on business models, value propositions, market analyses and competition, sales, marketing, startup financing and intellectual property rights. Each module contains a corresponding section that introduces specific AI tools to support your work on these topics.
Intro
This course aims to develop entrepreneurial skills by integrating the application of new AI tools. It is designed to provide learners with an understanding of how AI can be utilized to enhance the entrepreneurial process and foster the creation of innovative business solutions.
Further information
For further information or questions, please contact the course administrator: julia.reinhard@haaga-helia.fi
Starting level and linkage with other courses
There are no pre-requisites for participation in this course.
Assessment criteria
Assessment criteria, approved/failed
Completion of Course Modules – Required
Complete all course modules by engaging with the provided content and exercises.
Assessment Performance – Minimum 75% Required
Pass all assessments with a score of at least 75% to demonstrate understanding of key concepts, AI tools, and entrepreneurial strategies.
Final Group Project – Required
Participate in the creation of the final pitch deck as part of a group, contributing meaningfully to the development and presentation of the business solution.