Digital Service Design - DIG4HM101 - Opinto-opas

Digital Service Design, 5 cr - DIG4HM101

Upcoming implementations

No upcoming implementations yet.

Current implementations

No ongoing implementations yet.

Past implementations

Digital Service Design DIG4HM101-3010 13.01.2025-16.05.2025 5 op (MAICTE, ...) +-
Responsible person

Kari Hiekkanen

Campus

Pasila Campus

Teaching language

English

Timing

13.01.2025 - 16.05.2025

Enrollment

02.01.2025 - 10.01.2025
Groups
- MAICTE
- EVENING
- BLENDED
- MADIGE
- EXCH
- ONLINE
- MAGGU
Teachers

Jarmo Sarkkinen

Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

R&D proportion

0.00 cr

Virtual proportion

2.00 cr

Evaluation scale

H-5

Upon successful completion of the course, the student
• is able to implement a service design project using the Lean Service Creation method and digital co-creation platforms.
• is able to apply service design methods and tools in different phases of the Double Diamond model.
• is able to design and prototype omni-channel service solutions based on qualitative research data.
• is able to communicate value propositions and benefits of omni-channel service solutions by means of digital storytelling.

- Service design and its methods
- Omni-channel customer experience
- Lean Service Creation Method
- Prototyping
- Value proposition design and digital storytelling

Learning in this course is strongly based on independent work with various service design theories, as well as applying service design methods and tools in your team's project. The majority of the work is carried out within your team, in collaboration with the client.

The course consists of 4 online lessons facilitating learning in teams (course kick off, 2 X helpdesk session and showroom) and independent studies/teamwork. Each team works on digital service related challenge (team's own choice). Self and peer assessment is included.

Recognition of prior learning (RPL): If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can present their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

- Osterwalder A., Pigneur Y., Bernarda G. & Smith A. 2014. Value Proposition Design: How to Create Products and Services Customers Want. John Wiley and Sons. - Stickdorn, M., Hormess, M. E., Lawrence, A. & Schneider, J. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World. O'Reilly Media. - Stickdorn, M., Hormess, M. E., Lawrence, A. & Schneider, J. 2018. This Is Service Design Methods: A Companion To This Is Service Design Doing. O'Reilly Media. - The Lean Service Creation Handbook (Futurice)

Learn how to design omni-channel service solutions using the Lean Service Creation method in a multidisciplinary and self-directed team!

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

The student has a command of the fundamentals of service design.

The student knows the terminology, methods and toolkits used in digital service design. The student knows how to carry out service design projects in digital learning environments. The student knows how to design customer experience by means of omni-channel service solutions. The student knows how to create value for customers and how customer experience is formed in different customer encounters and service environments. The student knows how to make use of service design methods for their course project.

The student understands the terminology, methods and toolkits used in digital service design. The student is able to carry out a service design project in digital learning environments with a strong focus on customers. The student is able to design customer experience by means of omni-channel service solutions. The student is able to apply service design methods for determining business problems, profiling customers, modelling customer journeys and service processes, studying digital user experience, ideating digital service solutions, designing digital service concepts and prototyping customer experience. The student is able to communicate the benefits of digital service solutions in creative ways by means of digital storytelling.

The student fully understands the terminology, methods and toolkits used in digital service design. The student is capable of carrying out a service design project in digital learning environments. The student is capable of designing an omni-channel customer experience based on deep customer insight. The student is capable of successfully applying service design methods for determining business problems, profiling customers, modelling customer journeys and service processes, studying digital user experience, ideating digital service solutions, designing digital service concepts and prototyping customer experience. The student is capable of communicating value propositions in creative ways by means of digital storytelling. The student is fully committed to achieving the objectives of the course project and is a very active team player.