Digital Service Design - DIG4HM101 - Opinto-opas

Digital Service Design, 5 cr - DIG4HM101

Upcoming implementations

No upcoming implementations yet.

Current implementations

Digital Service Design DIG4HM101-3006 30.01.2023-05.05.2023 5 op (MAICTE, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

30.01.2023 - 05.05.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- MAICTE
- EVENING
- MADIGE
- EXCH
- ONLINE
Teachers

Jarmo Sarkkinen

Seats

31 - 60

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

4 cr

Evaluation scale

H-5

Past implementations

Digital Service Design DIG4HM101-3005 24.01.2022-20.05.2022 5 op (MAICTE, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

24.01.2022 - 20.05.2022
Groups
- MAICTE
- MADIGE
- EXCH
- ONLINE
Teachers

Jouni Soitinaho, Jarmo Sarkkinen

Seats

15 - 40

Degree Programme

BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation

Virtual proportion

4 cr

Evaluation scale

H-5

Upon successful completion of the course, the student
- understands terminology, methods and toolkits used in digital service design.
- is able to carry out a service design project in digital learning environments.
- is able to design customer experience by means of omni-channel service solutions.
- is able to apply service design methods for determining business problems, profiling customers, modelling customer journeys and service processes, studying digital user experience, ideating digital service solutions, designing digital service concepts and prototyping customer experience.
- is able to communicate value propositions based on omni-channel service solutions in creative ways by means of digital story-telling.

- Customer-centric business and digital services
- Omni-channel customer experience
- Customer Experience Management (CEM)
- CEM frameworks and design strategies
- Elements and enablers of customer experience
- Lean Service Creation Method (Futurice)
- Prototyping
- Value proposition design and digital storytelling

Depending on the implementation, learning takes place in contact lessons, independent studies, teamwork and online-studies. The assessment of one’s own learning.

Recognition of prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can present their competence via a demonstration. The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"

Kalbach, J. 2016. Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams. O'Reilly Media Inc.

Mason, T. & Knights, M. 2019. Omnichannel Retail: How to Build Winning Stores in a Digital World. Kogan Page.

Osterwalder A., Pigneur Y., Bernarda G. & Smith A. 2014. Value Proposition Design: How to Create Products and Services Customers Want. John Wiley and Sons.

Stickdorn, M., Hormess, M. E., Lawrence, A. & Schneider, J. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World. O'Reilly Media.

In addition to the books, selected online articles, videos and service design/innovation method toolkits are used.

No prerequisites.

The student knows the terminology, methods and toolkits used in digital service design. The student knows how to carry out service design projects in digital learning environments. The student knows how to design customer experience by means of omni-channel service solutions. The student knows how to create value for customers and how customer experience is formed in different customer encounters and service environments. The student knows how to make use of service design methods for their course project.

The student understands the terminology, methods and toolkits used in digital service design. The student is able to carry out a service design project in digital learning environments with a strong focus on customers. The student is able to design customer experience by means of omni-channel service solutions. The student is able to apply service design methods for determining business problems, profiling customers, modelling customer journeys and service processes, studying digital user experience, ideating digital service solutions, designing digital service concepts and prototyping customer experience. The student is able to communicate the benefits of digital service solutions in creative ways by means of digital storytelling.

The student fully understands the terminology, methods and toolkits used in digital service design. The student is capable of carrying out a service design project in digital learning environments. The student is capable of designing an omni-channel customer experience based on deep customer insight. The student is capable of successfully applying service design methods for determining business problems, profiling customers, modelling customer journeys and service processes, studying digital user experience, ideating digital service solutions, designing digital service concepts and prototyping customer experience. The student is capable of communicating value propositions in creative ways by means of digital storytelling. The student is fully committed to achieving the objectives of the course project and is a very active team player.