Digital Marketing in Modern Business - COM8HH009 - Opinto-opas

Digital Marketing in Modern Business, 5 cr - COM8HH009

Upcoming implementations

No upcoming implementations yet.

Current implementations

No ongoing implementations yet.

Past implementations

Digital Marketing in Modern Business COM8HH009-3042 02.09.2024-13.12.2024 5 op (NONSTOP, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

02.09.2024 - 13.12.2024

Enrollment

03.06.2024 - 06.11.2024
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

30 - 250

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Digital Marketing in Modern Business COM8HH009-3039 15.04.2024-26.07.2024 5 op (AVOINAMK, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

15.04.2024 - 26.07.2024

Enrollment

04.03.2024 - 12.04.2024

Content scheduling

Please note! The course takes place in Mini-Moodle, not in Haaga-Helia's normal Moodle. The enrolled students will receive information about Mini-Moodle on Monday 15.4.2024.
Groups
- AVOINAMK
- VIRTUAL
- SUMMER
Teachers

Lasse Rouhiainen

Seats

40 - 250

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Digital Marketing in Modern Business COM8HH009-3038 29.01.2024-17.05.2024 5 op (NONSTOP, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

29.01.2024 - 17.05.2024

Enrollment

02.01.2024 - 29.03.2024
Groups
- NONSTOP
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

40 - 250

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
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Upon completion of the course, the student is able to

Understand and describe Digital Marketing as a strategic tool in today’s international business environment
Gain in-depth knowledge of inbound marketing and content marketing
Apply digital marketing theories to practical marketing campaigns
Understand how companies can use and leverage search engine marketing (SEO), email marketing and mobile marketing.
Understand what kind of opportunities WhatsApp and instant mobile messaging offer to companies today.
Develop an action plan in order to implement digital marketing for any company
Create a simple digital marketing plan for a company

Introduction to Digital Marketing: SOSTAC model, Content marketing & Inbound Marketing, SEO (Search Engine Optimization), Email Marketing, Mobile Marketing & WhatsApp Marketing
Why companies need to create a digital marketing plan
How to create digital marketing plan using SOSTAC planning model
How to promote your business with Content marketing & Inbound Marketing
How to promote your business with SEO (Search Engine Optimization)
How to promote your business Email Marketing
How to promote your business Mobile Marketing & WhatsApp
How to create a digital marketing plan for your business
Interviews with Finnish digital marketing experts
Examples and case studies
Questions and answers

The course consists of virtual learning and independent work.
100% virtual course
Forum discussions and participation is an important part of the course
Student can access the course material (video tutorials and materials) in Moodle

More than 60 video tutorials and other materials that are inside the course
SOSTAC - Guide To Your Perfect Digital Marketing Plan by PR Smith 2014. PR Smith Marketing
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less, Joe Pulizzi, 2014
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online Halligan, B. & Shah, D. 2014.
Video Marketing Tips and Strategies for Small Business Rouhiainen, L. 2013. Amazon
Social Media blogs and authority sites mentioned on the course

This course will introduce you to the valuable technics of digital marketing such as content marketing, search engine optimization (SEO), email marketing, WhatsApp Marketing.

You will understand the importance of artificial intelligence in digital marketing and discover some powerful AI-based digital marketing tools. No previous knowledge of digital marketing is needed to participate in this course.

Past student comment:
“This course has given me a lot of up-to-date information and knowledge about today’s digital marketing business. For example, I discovered several artificial intelligence tools for content marketing and learned how to do an effective digital marketing strategy. All in all, I highly recommend this course to everyone.“
Marika Viherlaiho

The course has no special starting requirements

Course assessment (1-5) is based on:

Self assessment students complete at the end of the course
Quizzes student complete and the end of each topic (5 in total)
Digital marketing plan that student will create at the end of the course.