Upon successful completion of the course, the students are able to:

Create and update a useful professional Instagram profile.
Use Instagram effectively for professional purposes.

Students study the various sources about how to create an Instagram profile and how to use Instagram effectively for professional purposes in their own career. The assessment criteria will contribute to guiding the study and the learning task. The instructor will assess the final outcome.

Independent learning task. There is no tuition, and the learning task may be completed any time during the academic year. See the instructions below.

“Instagram is a fast, beautiful and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it's that easy. You can even share to Facebook, Twitter, Tumblr and more. It's a new way to see the world.” (Instagram.)

Study the various sources about how to create a useful professional Instagram profile and how to use Instagram effectively for professional purposes in your own career.
Build a useful professional Instagram profile for yourself.
Use and update your existing Instagram profile if applicable or create a new profile.
Post a total of ten professionally meaningful photos and/or videos from the viewpoint of your own career.
Use professionally relevant and catchy text to convey your message.
Use hashtags wisely.
Tell a story. Be creative.
Interact with others, commenting on their images/videos.
Gather feedback about your profile from your peers to improve it before submitting your work to the instructor.

Only a few of your posts provide professionally interesting content. Lack of a clear story. Some effort to interact with others.

Understandable but quite defective language. Your keywords and hashtags are minimal or poorly chosen.

Your use of images/videos do not seem to convey the message very clearly but they draw some attention. They look poorly framed or technically defective.

You provide professionally some relevant content. You tell a story. Interaction with others.

Easily readable language with very few mistakes. Rather versatile and accurate vocabulary. You use keywords and hashtags mainly quite well.

Most of your images/videos convey the message. Most of them look professional, rather well framed and of rather good quality.

Your profile looks highly professional. You provide professionally very relevant and appealing content. Very clear, engaging, well integrated, and creative story. Successful interaction with others.

Correct, very fluent and creative language. Rich and accurate vocabulary. You use keywords and hashtags very wisely.

Your images/videos convey the message in a highly creative way. They look highly professional, very well framed and of high technical quality.