Upon successful completion of the course, the students are able to:

Create and update a useful professional LinkedIn profile.
Use their LinkedIn profile for personal branding.

Students study the various sources about how to build and enhance a useful professional LinkedIn profile on their own. The assessment criteria will contribute to guiding the study and the learning task. The instructor will assess the final outcome.

Independent learning task. There is no tuition, and the learning task may be completed any time during the academic year. See the instructions below.

“Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” (LinkedIn.)

Study the various sources about how to create and enhance a useful professional LinkedIn profile.
http://university.linkedin.com
à LinkedIn Profile Checklist

Build a useful professional LinkedIn profile for yourself.
Do not give your personal address and phone number.
Use and update your existing LinkedIn profile if applicable or create a new profile.
Make it look professional. It is for your career development and should enable an interview for the job.
Add links to websites you wish to promote, such as your blog, organizations you belong to, or other helpful sites if applicable.
Rename your links to include meaningful keywords (for example, call it “Jim’s Fashion Blog” instead of “My Blog”).
Connect with people you have worked with and with professionally relevant groups.
Use the LinkedIn status update function (“Share an update”).
Gather feedback about your profile from your peers to improve it before submitting your work to the instructor.

You provide mostly relevant information but the big picture is unclear. You have hardly any connections to other people or groups.

Understandable but quite defective language.

Your photograph looks general rather than professional, poorly framed or technically defective. The layout of your writing clearly reduces the readability of your text.

You present your experience, education, skills, and other merits mostly clearly. The big picture is mostly clear. You use links. Your summary presents your critical and essential information. You are connected to people and groups. You have endorsements and recommendations.

Easily readable language with very few mistakes. Rather versatile and accurate vocabulary.

Your photograph looks professional and rather well framed. The layout of your writing looks well balanced.

You present your experience, education, skills, and other merits very clearly and professionally. The big picture is very clear and very well structured. You use links very clearly and professionally. Your summary highlights your critical and essential information in a very appealing way. You are very well connected to people and professionally useful groups. You have endorsements and recommendations.

Correct, very fluent and creative language. Rich and accurate vocabulary. You use the keywords very wisely.

Your photograph looks very professional, very well framed and of very good quality. The layout of your writing and the visual effects enhance the readability of your text.