Social Media Marketing in Modern Business - COM8HH004 - Opinto-opas

Social Media Marketing in Modern Business, 5 cr - COM8HH004

Upcoming implementations

Social Media Marketing in Modern Business COM8HH004-3037 29.01.2024-17.05.2024 5 op (AVOINAMK, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

29.01.2024 - 17.05.2024

Enrollment

02.01.2024 - 15.03.2024
Groups
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

40 - 250

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Social Media Marketing in Modern Business COM8HH004-3038 20.05.2024-26.07.2024 5 op (AVOINAMK, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

20.05.2024 - 26.07.2024

Enrollment

01.01.2020 - 01.01.2020
Groups
- AVOINAMK
- VIRTUAL
- SUMMER
Teachers

Lasse Rouhiainen

Seats

40 - 250

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5

Current implementations

Social Media Marketing in Modern Business COM8HH004-3043 23.10.2023-15.12.2023 5 op (AVOINAMK, ...) +-
Learning material and recommended literature

More than 50 video tutorials that are inside the course.
Facebook Marketing Tips and Strategies for Small Business, Rouhiainen, L. 2016. Amazon
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online Halligan, B. & Shah, D. 2014.
Video Marketing Tips and Strategies for Small Business Rouhiainen, L. 2013. Amazon

Campus

Pasila Campus

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

03.10.2023 - 20.10.2023
Groups
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

0 - 250

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Social Media Marketing in Modern Business COM8HH004-3036 23.10.2023-15.12.2023 5 op (AVOINAMK, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

12.06.2023 - 03.10.2023
Groups
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

30 - 250

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5

Past implementations

Social Media Marketing in Modern Business COM8HH004-3035 22.05.2023-31.07.2023 5 op (AVOINAMK, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

22.05.2023 - 31.07.2023

Enrollment

02.01.2023 - 19.05.2023
Groups
- AVOINAMK
- KESÄ2023
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

15 - 250

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Social Media Marketing in Modern Business COM8HH004-3027 27.03.2023-19.05.2023 5 op (VIRTUAL) +-
Campus

Pasila Campus

Teaching language

English

Timing

27.03.2023 - 19.05.2023

Enrollment

02.01.2023 - 24.03.2023
Groups
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

1 - 160

Degree Programme

HELI Liiketalouden koulutusohjelma

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Social Media Marketing in Modern Business COM8HH004-3034 16.01.2023-21.04.2023 5 op (AVOINAMK, ...) +-
Campus

Pasila Campus

Teaching language

English

Timing

16.01.2023 - 21.04.2023

Enrollment

02.01.2023 - 13.01.2023
Groups
- AVOINAMK
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

15 - 200

Degree Programme

AVO Avoin ammattikorkeakoulu

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Social Media Marketing in Modern Business COM8HH004-3025 24.10.2022-16.12.2022 5 op (VIRTUAL) +-
Campus

Pasila Campus

Teaching language

English

Timing

24.10.2022 - 16.12.2022

Enrollment

13.06.2022 - 21.10.2022
Groups
- VIRTUAL
Teachers

Lasse Rouhiainen

Seats

1 - 200

Degree Programme

HELI Liiketalouden koulutusohjelma

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
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Upon completion of the course, the student is able to

- Understand and describe Social Media Marketing as a strategic tool in today’s international business environment
- Apply social media marketing theories and new technics like the use of virtual reality to practical marketing campaigns
- Understand how companies can use and leverage most important social media sites like Instagram, YouTube, Meta (Facebook), TikTok, Twitter.
- Identify and leverage the latest social media trends.
- Understand how social media algorithms work.
-Create a simple social media plan for a company.
- Quick introduction to metaverse and how it will change social media.

Introduction to Social Media
Why social media is so important for businesses today
How to promote any business on Instagram
How to promote any business on Meta (Facebook)
How to promote any business on YouTube
How to promote any business on TikTok
How to promote any business on Twitter
How to create a social media plan for your business
Companies can use the metaverse to promote their products and services
Examples and case studies
Questions and answers

The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

More than 50 video tutorials that are inside the course.
Facebook Marketing Tips and Strategies for Small Business, Rouhiainen, L. 2016. Amazon
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online Halligan, B. & Shah, D. 2014.
Video Marketing Tips and Strategies for Small Business Rouhiainen, L. 2013. Amazon

Social Media is fundamental for businesses, and they must discover how to market their products and services on social media platforms like Instagram, YouTube, Tik Tok, and others. You will learn valuable up-to-date strategies and technics to promote any company using social media. You will also learn how to create a social media strategy for any company. The course also includes expert interviews that share what is working now in social media.

You will also discover the metaverse and why companies should learn more about how to do business in the metaverse.

Past student comment:
“It is cool to learn the latest trends in the industry. The expert interviews were my favorite part; they deepen your knowledge. It is beneficial to hear practical advice, tips, and encouragement from successful social media managers.“
Hanna Angerias

The course has no special starting requirement.

Has basic knowledge of social media in modern business
Knows basic concepts of Instagram marketing and marketing in other social platforms
Is able to present the key aspects of social media marketing

Student in addition:

Has a good knowledge of concepts and principles of social media.
Is familiar with the main benefits and disadvantages of social media.
Has good skills in using different social media tools and services.
Has a good general understanding of how to analyze the performance of other companies in social media sites.
Can do a good social media marketing plan (final work for this course).

Student in addition:

Can demonstrate explicit knowledge of creating effective plan of how to use social media marketing.
Can create effective content in different social media platforms that creates value for companies.
Is very familiar with the main concepts of how to create paid social media campaign.
Has created very complete and valuable paid social media marketing plan (finalwork)
Has reinforced learning by reading information related to the topic in different websites.

Course assessment (1-5) is based on:

• Self assessment students complete at the end of the course
• Quizzes student complete and the end of each topic (5 in total)
• Social media plan that student will create at the end of the course