Marketing and Sales in Metaversums - COM4HM108 - Opinto-opas

Marketing and Sales in Metaversums, 5 cr - COM4HM108

Upcoming implementations

No upcoming implementations yet.

Current implementations

No ongoing implementations yet.

Past implementations

Marketing and Sales in Metaversums COM4HM108-3002 21.10.2024-13.12.2024 5 op (EVENING, ...) +-
Teaching methods and instruction

Contact teaching in Pasila campus.

Responsible person

Hanna Rajalahti

Learning material and recommended literature

In Moodle.

Working life connections

Freely selectable company contact.

Campus

Pasila Campus

Exam dates and re-exam possibilities

Learning task as individual work, defined at the beginning of the study period.

Teaching language

English

Internationality

International examples and benchmarking.

Timing

21.10.2024 - 13.12.2024

Learning assignments

Defined at the beginning of the study period.

Enrollment

03.06.2024 - 18.10.2024

Content scheduling

Contact teaching once a week.
Groups
- EVENING
- CONTACT
- BLENDED
- MACOME
- EXCH
Alternative learning methods

Discussed at the beginning of the study period.

Teachers

Tommi Immonen

Seats

31 - 50

Further information

Defined in the course assignment.

Degree Programme

LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business

R&D proportion

5.00 cr

Virtual proportion

1.00 cr

Evaluation scale

H-5

After completing the course, the student will be able to
• identify different metaverse platforms and their features
• evaluate the commercial possibilities of metaverses in the developing the organization's business
• identify and utilize the properties of metaverses in marketing and sales
• evaluate the possibilities of artificial intelligence in managing avatar bots
• communicate your plans to VR content producers

metaverse platforms and virtual worlds
marketing and sales virtually
customer experience
virtual reality technology
requirements specification for virtual reality
understanding and analyzing of the virtual customer's actions

Face-to-face teaching and small group work in Pasila campus, independent work, jointly arranged online meetings. The course includes a compulsory assessment of one's own learning.

If the student has similar competence based on work, studies or other previous experience (e.g. certification), he/she can demonstrate the implementation of his/her competence in a manner agreed upon with the teacher. The teacher of the implementation will provide more information about RPL practices at the beginning of the course.

The learning materials are published in Moodle at the beginning of the study period. In addition, students must independently search for information about their chosen organizations and their industries.

Unlock the future of business with our "Marketing and Sales in the Metaversums" course! Dive into immersive strategies that will revolutionize your approach to digital marketing. Learn how to engage with customers in virtual worlds and drive sales like never before. Stay ahead of the curve with cutting-edge techniques and real-world applications. Enroll now and transform your marketing skills for the metaverse era!

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

The student can identify marketing and sales opportunities in metaverses. The student can assess the organization's readiness to utilize metaverses. The student can prepare a road map plan for the organization on the utilization of metaverses. The reporting of written assignments largely follows Haaga-Helia's reporting guidelines.

In addition to the previous one, the student can create the customer's purchase path in metaverses. The student is able to justify the road map plan he has drawn up from the perspective of the organization. The reporting of written assignments follows Haaga-Helia's reporting guidelines. A variety of sources have been used.

In addition to the previous one, the student knows how to create a strategic plan for the organization to utilize metaverses and excellently applies starting points based on literature and research to the development of the organization's metaverse capabilities. The reporting of written tasks perfectly follows Haaga-Helia's reporting instructions. Sources are used very skillfully.