Leading Creative Planning and Production, 10 cr - COM4HM104
Course unit language
Mirka Sunimento Tanja Vesala-Varttala Wallace Reynolds Hanna Rajalahti
No upcoming implementations yet.
The student can lead and effectively manage creative planning processes and multichannel content production.
• Customer, Brand, and Market Insight
• Content Marketing and Concept Design
• Creative Planning
• Multichannel Storytelling
• Digital Content Production
Depending on the implementation, learning methods include contact lessons, project work, teamwork, and online studies. The assessment of one’s own learning is an obligatory part of the course.
Recognition of prior learning (RPL)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
To be announced in the implementation plan.
This course replaces the following courses from the previous curriculum:
• COM4LJ013 Media and Public Relations
• COM4LJ012 Current Trends: Integrated Marketing Communications
• MGT4LG210 International Marketing
• JAT8LU005 Yritysviestinnän uudet ympäristöt
Starting level and linkage with other courses
Assessment criteria - grade 1
The student is familiar with concepts, methods and knowledge related to all stages of the creative planning process: from customer and market insight to customer-centric concept planning and multichannel storytelling. S/he knows how to plan and implement a content strategy and can apply that knowledge to leading a basic creative planning process. S/he can deliver a basic content plan and produce narrative content for digital channels for a limited internal or external purpose.
Assessment criteria - grade 3
In addition, the student understands and can critically evaluate concepts, methods and knowledge related to making strategic content marketing decisions for different types of business needs and market challenges. S/he can deploy and manage various types of creative planning resources according to business/operational needs. S/he can deliver an effective content plan and produce attractive narrative content for digital channels based on customer and market insight. S/he can measure and optimise the success of the creative planning process and various storytelling solutions via multiple channels.
Assessment criteria - grade 5
The student can critically evaluate and innovate customer-centric concepts, methods and knowledge related to developing content marketing solutions for various types of business needs and market challenges. S/he can implement and manage creative planning processes independently and effectively. S/he can initiate and influence co-operation between different organisational functions and prioritise actions. S/he can proactively seek and analyse business critical information to continuously improve the creative planning process and to boost the success of various storytelling solutions in given contexts and on multiple digital platforms.