Participation:
Participation to all workshops is not mandatory but highly recommended and active contribution on will have a positive impact on the course grade (see assignments). As this is a contact course, video materials will not be available, but the presentation materials shared by the teacher in workshops and other written materials will in Moodle.
Pedagogy:
A collaborative learning approach is applied where learning happens
a) in workshops together
b) in smaller teams
c) individually
The course is very interactive in nature and the workshops on 12.09.2023-31.10.23 at 17:40 - 20:30 all have a following structure:
Introduction to the theme
Team / individual practice
Feedback and reflection
Note that students need to allocate time for individual / team studies on a weekly basis as this 5 credit course only has approximately 20 hours of "teaching".
Questions about the course preferably by email but note that Teacher is on holiday 9.6-14.08.23
Hanna Rajalahti
Kotler P, Pfoertsch W and Sponholz, U. 2021. H2H Marketing - The Genesis of Human-To-Human Marketing. Available as e-book in Finna.
+ Learning material provided by lecturer and acquired by the students.
Course material and topics translate into working life situations, abilities and know-how. Guest Lecturer / Visit.
Pasila Campus
Information will be provided in Moodle once that opens
English
Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).
09.09.2024 - 08.11.2024
Details will be shared in Moodle and in the course Kick Off . Course assignments and grading will be as follows (max 100 p): Exam max 40 p, H2H analysis / presentation max 30 p, workshops in Pasila max 30 p + 2 Extra Assignments each max 15 p. The extra assignments are optional to compensate for lack of participation to workshops/teamwork.
The draft schedule (subject to minor changes regarding specific themes) can be found below. See also Lukkarikone
Tu 12.09. 23 at 17:40 - 20:30 Pasila 2206
Course Introduction, assignments and RPL instructions. Introduction to H2H marketing / communication framework, teams
Tu 19.09.23 at 17:40 - 20:30 Pasila 2206
H2H Mindset. Team work
Tu 26.09. 23 at 17:40 - 20:30 Pasila 2206
More insights to H2H, applying the theory to marketing,
Tu 03.10. 23 at 17:40 - 20:30 Pasila 2206
Branding and H2H
Tu 10.10.23 at 17:40 - 20:30 Pasila 5001
Influencer Marketing and H2H (Visitor / Visit)
Tu 24.10.23 at 17:40 - 20:30 Pasila 6211
Project Presentations
Tu 31.10.23 at 17:40 - 20:30 Pasila 6211
Exam
Course Wrap Up and party :)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.
Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email. Note that teacher is on holiday 10.6-11.08
Tanja Vesala-Varttala
31 - 50
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
0.00 cr
0.00 cr
H-5
No ongoing implementations yet.
Participation:
Participation to all workshops is not mandatory but highly recommended and active contribution on will have a positive impact on the course grade (see assignments). As this is a contact course, video materials will not be available, but the presentation materials shared by the teacher in workshops and other written materials will in Moodle.
Pedagogy:
A collaborative learning approach is applied where learning happens
a) in workshops together
b) in smaller teams
c) individually
The course is very interactive in nature and the workshops on 12.09.2023-31.10.23 at 17:40 - 20:30 all have a following structure:
Introduction to the theme
Team / individual practice
Feedback and reflection
Note that students need to allocate time for individual / team studies on a weekly basis as this 5 credit course only has approximately 20 hours of "teaching".
Questions about the course preferably by email but note that Teacher is on holiday 9.6-14.08.23
Kotler P, Pfoertsch W and Sponholz, U. 2021. H2H Marketing - The Genesis of Human-To-Human Marketing. Available as e-book in Finna.
+ Learning material provided by lecturer and acquired by the students.
Course material and topics translate into working life situations, abilities and know-how. Guest Lecturer / Visit.
Pasila Campus
Information will be provided in Moodle once that opens
English
Internationality is provided by course content, materials, assignment, case studies (and makeup of students in the class).
11.09.2023 - 03.11.2023
Details will be shared in Moodle and in the course Kick Off . Course assignments and grading will be as follows (max 100 p): Exam max 40 p, H2H analysis / presentation max 30 p, workshops in Pasila max 30 p + 2 Extra Assignments each max 15 p. The extra assignments are optional to compensate for lack of participation to workshops/teamwork.
12.06.2023 - 08.09.2023
The draft schedule (subject to minor changes regarding specific themes) can be found below. See also Lukkarikone
Tu 12.09. 23 at 17:40 - 20:30 Pasila 2206
Course Introduction, assignments and RPL instructions. Introduction to H2H marketing / communication framework, teams
Tu 19.09.23 at 17:40 - 20:30 Pasila 2206
H2H Mindset. Team work
Tu 26.09. 23 at 17:40 - 20:30 Pasila 2206
More insights to H2H, applying the theory to marketing,
Tu 03.10. 23 at 17:40 - 20:30 Pasila 2206
Branding and H2H
Tu 10.10.23 at 17:40 - 20:30 Pasila 5001
Influencer Marketing and H2H (Visitor / Visit)
Tu 24.10.23 at 17:40 - 20:30 Pasila 6211
Project Presentations
Tu 31.10.23 at 17:40 - 20:30 Pasila 6211
Exam
Course Wrap Up and party :)
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show their competence via a demonstration and thus progress faster through their studies. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning.
Instructions for course specific RPL requirements will be shared in the course Kick Off or student may also request those from the teacher by email. Note that teacher is on holiday 10.6-11.08
Mirka Sunimento
31 - 50
BUTEM Degree Programme in Business Technologies, ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
0.00 cr
0.00 cr
H-5