NB. This implementation is based on students' independent study using course material that is available on Moodle, without interaction with the teacher. This implementation is mainly meant for the students in STROME and AVBUM-education.
Please take this into account, if you enroll in this course instead of the implementation COM4HM001-3010, which has contact classes and is implemented in the Spring semester 2024..
Upon successful completion of the course, the student is able to
- Understand and describe brand management and its significance as a strategic tool in the global business environment
- Apply theories of branding, communication and marketing to practical contexts
- Recognise and address the interests of various stakeholder groups
- Create and sustain networks of collaboration with internal and/or external partners
- Apply problem identification, analysis and solving in real-life cases.
The assignments in the course also teach the skills needed in Master's studies, such as information search, reading research articles and critical writing.
Available in Moodle.
Pasila Campus
English
23.10.2023 - 15.03.2024
Individual assignments and Exam.
30.05.2023 - 20.10.2023
Course available in Moodle 23.10.2023 - 15.3.2024.
Recgonition of prior learning following Haaga-Helia's instructions for Master education.
https://www.haaga-helia.fi/fi/osaamisen-tunnistaminen-ja-work-study
Hanna Rajalahti
31 - 60
Assessment criteria - grade 1
The student is familiar with the basics of brand management and the various aspects of communication and marketing as strategic tools for business management. S/he identifies key concepts, processes and tools of branding, communication and marketing. S/he identifies opportunities for branding and areas for development in an organization.
Assessment criteria - grade 3
The student is able to design solutions that benefit business based in theories of branding, communication and marketing. S/he can utilize key concepts, processes and tools related to branding, communication and marketing when justifying her/his own choices to practical business needs. S/he can evaluate and develop brand management processes and activities for the internal and/or external needs of an organization.
Assessment criteria - grade 5
In addition to the criteria above, the student can critically evaluate and develop concepts, processes and knowledge related to brand management. S/he can integrate brand perspectives into the company’s business planning and management processes in different contexts. The student can develop new ways of working and justify his/her own views successfully. S/he is able to identify key stakeholders in terms of brand management and to justify strategic choices and prioritize activities in a stakeholder-driven manner. The student has professional project like approach to learning and stays on schedule.
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
0.00 cr
5.00 cr
H-5
Pasila Campus
English
15.01.2024 - 15.03.2024
Ville Lahtinen
15 - 50
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation, HOSBUM Degree Programme in Tourism and Hospitality Business
0.00 cr
0.00 cr
H-5
No ongoing implementations yet.
It is possible to compete the course 100 % virtually but even in that case attendance to Course Kick Off on 17.01 .23 at 17.40-20.00 is highly recommended.
Course Moodle will open latest on 15.01.2023.
Questions about the course preferably by email but you can also contact teacher's by phone: number is +358 40 544 7397. If I don't answer the call, please leave a message so I can call you back.
Materials in Moodle and materials acquired by the students + guest lectures
Guest Lectures on 28.02 and 18.04
Pasila Campus
English
International materials and students
16.01.2023 - 19.05.2023
Assignment A 1: Introduction 5 p Assignment A 2: Exam 25 p Assignment B: Current state analysis and development focus 40 p Assignment C: Development plan 30 p
02.01.2023 - 13.01.2023
See https://lukkarit.haaga-helia.fi/# - also Zoom links are there
17.1-28.2.2023 Phase A Concepts
Tu 17.1 at 17.40-20.00 Zoom: Course Kick Off session
28.2.-16.4.2023 Phase B: Application
Tu 28.2 at 17.40-20.30 Zoom: Introduction to the phase B
17.04.-19.5.2023 Phase C: Development
Tu 18.4 at 17.40-20.00 Zoom: Introduction to the phase C
Detailed instructions and pre-requisites for RPL process will be shared in the course kick off.
As a principle, if students have acquired the required competence in previous work tasks, recreational activities or on another course, they can present their competence via a demonstration. The normal course evaluation criteria will be applied. The demonstrations and evidence supporting demonstration and RPL process has to enable evaluation on a scale from 0 to 5.
The demonstration must be agreed with the course teacher. More information and instructions for recognizing and validating prior learning (RPL) are available at
https://www.haaga-helia.fi/en/recognition-learning Look at "Instructions to students (master)"
Mirka Sunimento
31 - 80
ATBUM Degree Programme in Aviation and Tourism Business, LEBUM Degree Programme in Leading Business Transformation
0.00 cr
5.00 cr
H-5