Crisis Communication - COM006AS3AE - Opinto-opas

Crisis Communication, 5 cr - COM006AS3AE

Upcoming implementations

Crisis Communication COM006AS3AE-3001 21.10.2024-13.12.2024 5 op (CONTACT, ...) +-
Teaching methods and instruction

In the beginning of the course, there is an easy motivational Exam that needs to be passed before continuing the course.

The course consists of 6 modules:
1. Introduction
2. Stakeholder management
3. Issue prioritization
4. Expectation management
5. Crisis Response Strategies
6. Crisis Communication planning

For each module there is an introductory lecture in Pasila, followed by individual or group assignments or exam where student applies modular theme to their chosen organization / brand.

The course includes a compulsory assessment of one's own learning.

Learning material and recommended literature

Coombs, W. T. 2007. Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory. Corporate reputation review, 10(3), pp. 163-176

Mitchell, R. K., Agle, B. R. & Wood, D. J. 1997. Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts. The Academy of Management review, 22(4), pp. 853-886

Ferguson, D. P., Wallace, J. D. & Chandler, R. C. 2018. Hierarchical consistency of strategies in image repair theory: PR practitioners' perceptions of effective and preferred crisis communication strategies. Journal of public relations research, 30(5-6), pp. 251-272

In addition, learning materials are published in Moodle and students must independently search for information about their chosen organizations / industries and crisis cases.

Working life connections

Current cases and/or cases are discussed and analyzed and in assignments, students are encouraged to analyse cases relevant to own work / industry. Guest lectures.

Campus

Pasila Campus

Exam dates and re-exam possibilities

No re-exam is available for the course.

The course grade is determined on the basis of the introductory (Module 1) Exam, and on the basis of the assignments returned by the final DL, according to the evaluation criteria. After this, possible supplementing or raising the grade takes place in accordance with the degree regulations.

Note! Repeated delays can also affect the course grade, because a grade of 5 requires that "The student stays on schedule."

Teaching language

English

Internationality

Learning material is international

Timing

21.10.2024 - 13.12.2024

Learning assignments

Assignment 1 Exam 0 - 15 points Assignment 2 / Exam 2 Stakeholder Analysis 0 -15 points Assignment 3 / Exam Issue Prioritization 0 -10 points Assignment 4 / Exam Expectational Gaps 0 -15 points Assignment 5 / Exam Crisis Response Strategies 0 - 15 points Assignment 6 Crisis Communications Plan 0 - 30 points Total 100 points

Content scheduling

See Lukkarikone. The 6 modules are:

1. Introduction
2. Stakeholder management
3. Issue prioritization
4. Expectation management
5. Crisis Response Strategies
6. Crisis Communication planning
Groups
- CONTACT
- BLENDED
- IBE5PACOM
- EXCH
Alternative learning methods

RPL

If you have gained skills matching your degree goals for example through work experience, volunteer work, hobbies or other studies than higher education, you can show your skills and competences through demonstrations. Contact responsible teacher to get instructions.

WORK-BASED LEARNING

You can complete elective studies through work-based learning, if your work tasks support your degree’s learning goals. Work-based learning at Haaga-Helia is called Work&Study. It means that skills required by the degree are gained by working and by connecting practical work with a theme-related knowledge base. In addition to paid work also volunteering or hobby activity can be used.

If you want to discuss whether work-based learning is for you, contact the competence counselling teacher who guides that specialization area:
https://www.haaga-helia.fi/en/guidance-wellbeing/competence-counselling-teachers

Teachers

Mirka Sunimento

Seats

15 - 60

Degree Programme

INTBBA International Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Current implementations

No ongoing implementations yet.

Past implementations

No past implementations yet.

Students who have completed this course or have acquired equivalent competence will be able to:
- understand the specific nature of crisis communication from the perspective of organisations, communications professionals, public and media (traditional and social media)
- identify key stakeholders and be able to identify and categorize them
- understand the importance and impact of crisis communication to the reputation and brand
- analyse and implement different crisis response strategies
- apply crisis communication approaches in the different phases of a crisis:pre-crisis, crisis and post-crisis
- be able to develop a crisis communication plan

- Specific nature of Crisis Communication; objectives and challenges
- Stakeholder management
- Recognizing and identifying crises
- Classification and prioritisation of crises
- Planning crisis communication
- Managing reputation and expectations
- Theories and concepts of crisis communication
- Crisis simulation exercises (excluded from virtual implementations) and workshops

Different implementation formats of the course, depending on the period. The course can be completed as contact, blended or virtual

Recognition of prior learning (RPL)
As a principle, if students have acquired the required competence in previous work tasks, recreational activities or on another course, they can present their competence via a demonstration.

The demonstration must be agreed with the course teacher. More information and instructions for recognising and validating prior learning (RPL) are available at https://www.haaga-helia.fi/en/recognition-learning

The learning materials will be published during the course. In addition, students are expected to independently search for information in some of the assignments.

The need for crisis communication skills is greater than ever. Reputation is a valuable asset, and crisis communication is an important tool for nurturing it. For communication professionals this means being able to anticipate, prepare, respond and act effectively before, during and after a crisis.

Come and learn about this fascinating domain of corporate communication. The course is structured in a modular way and learning takes place in phases: after each module's theoretical part, you can apply what you have learned by analysing crisis cases from real life.

Finally, your newly acquired skills will be tested in a crisis simulation exercise.

Students can describe concepts and methods related to crisis communication. He/she is able to identify internal and external issues that might lead potential crises. He / she is able to recognize the different stakeholders and their needs in a crisis and can plan crisis communication.

In addition to the competences required for grade 1, students can monitor and anticipate the operating environment from a crisis communication perspective and understand the importance of crisis communication to stakeholder management, employees, the brand and reputation. He/she can create a crisis communication plan.

In addition to the competences required for grade 3, students are able to apply different crisis response strategies and strategically justify chosen approaches. They are are able recognize and prioritize issues and plan communication accordingly. Ability to apply theoretical insights to the crisis communication plan is at a very good level and students demonstrate excellent commitment to the course schedule.