The course consists of 6 modules:
1. Introduction
2. Stakeholder management
3. Issue prioritization
4. Expectation management
5. Crisis Response Strategies
6. Crisis Communication planning
For each module there is a lecture in Pasila on Wednesday and Individiual / group work on Friday. So for each themes listed above:
1. Teacher will introduce the theme on Wednesday
2. Students individually or in groups apply the theme in an assignment
Typically this assignments will be done on the same week's Friday during the Friday calendar slot.
The course includes a compulsory assessment of one's own learning.
Coombs, W. T. 2007. Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory. Corporate reputation review, 10(3), pp. 163-176
Mitchell, R. K., Agle, B. R. & Wood, D. J. 1997. Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts. The Academy of Management review, 22(4), pp. 853-886
Ferguson, D. P., Wallace, J. D. & Chandler, R. C. 2018. Hierarchical consistency of strategies in image repair theory: PR practitioners' perceptions of effective and preferred crisis communication strategies. Journal of public relations research, 30(5-6), pp. 251-272
In addition, learning materials are published in Moodle and students must independently search for information about their chosen organizations / industries and crisis cases.
Current cases and/or cases are discussed and analyzed and in assignments, students are encouraged to analyse cases relevant to own work / industry. Guest lectures.
Pasila Campus
No re-exam is available for the course.
The course grade is determined on the basis of the introductory (Module 1) Exam, and on the basis of the assignments returned by the final DL, according to the evaluation criteria. After this, possible supplementing or raising the grade takes place in accordance with the degree regulations.
Note! Repeated delays can also affect the course grade, because a grade of 5 requires that "The student stays on schedule."
English
Learning material is international
18.08.2025 - 10.10.2025
Assignment 1 Exam 0 - 15 points Assignment 2 Stakeholder Analysis 0 -10 points Assignment 3 Issue Prioritization 0 -10 points Assignment 4 Expectational Gaps 0 -15 points Assignment 5 Exam Crisis Response Strategies 0 - 20 points Assignment 6 A Crisis Communications Plan 0 - 20 points + Assignment 6 B Crisis Simulation 0 / 10 points Assignments 1, 5 and 6 A are individual assignments and other assignments are group assignments done during scheduled classes on Friday Total 100 points
14.05.2025 - 22.05.2025
See Lukkarikone. The 6 modules are:
1. Introduction
2. Stakeholder management
3. Issue prioritization
4. Expectation management
5. Crisis Response Strategies
6. Crisis Communication planning
RPL
If you have gained skills matching your degree goals for example through work experience, volunteer work, hobbies or other studies than higher education, you can show your skills and competences through demonstrations. Contact Anna Kimberley to get instructions.
WORK-BASED LEARNING
You can complete elective studies through work-based learning, if your work tasks support your degree’s learning goals. Work-based learning at Haaga-Helia is called Work&Study. It means that skills required by the degree are gained by working and by connecting practical work with a theme-related knowledge base. In addition to paid work also volunteering or hobby activity can be used.
If you want to discuss whether work-based learning is for you, contact Anna Kiblerley who will instruct you on how to proceed.
Mirka Sunimento
15 - 45
INTBBA International Business
0.00 cr
0.00 cr
H-5
No ongoing implementations yet.
In the beginning of the course, there is an easy motivational Exam that needs to be passed before continuing the course.
The course consists of 6 modules:
1. Introduction
2. Stakeholder management
3. Issue prioritization
4. Expectation management
5. Crisis Response Strategies
6. Crisis Communication planning
For each module there is an introductory lecture in Pasila, followed by individual or group assignments or exam where student applies modular theme to their chosen organization / brand.
The course includes a compulsory assessment of one's own learning.
Coombs, W. T. 2007. Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory. Corporate reputation review, 10(3), pp. 163-176
Mitchell, R. K., Agle, B. R. & Wood, D. J. 1997. Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts. The Academy of Management review, 22(4), pp. 853-886
Ferguson, D. P., Wallace, J. D. & Chandler, R. C. 2018. Hierarchical consistency of strategies in image repair theory: PR practitioners' perceptions of effective and preferred crisis communication strategies. Journal of public relations research, 30(5-6), pp. 251-272
In addition, learning materials are published in Moodle and students must independently search for information about their chosen organizations / industries and crisis cases.
Current cases and/or cases are discussed and analyzed and in assignments, students are encouraged to analyse cases relevant to own work / industry. Guest lectures.
Pasila Campus
No re-exam is available for the course.
The course grade is determined on the basis of the introductory (Module 1) Exam, and on the basis of the assignments returned by the final DL, according to the evaluation criteria. After this, possible supplementing or raising the grade takes place in accordance with the degree regulations.
Note! Repeated delays can also affect the course grade, because a grade of 5 requires that "The student stays on schedule."
English
Learning material is international
21.10.2024 - 13.12.2024
Assignment 1 Exam 0 - 15 points Assignment 2 Stakeholder Analysis 0 -10 points Assignment 3 Issue Prioritization 0 -10 points Assignment 4 Expectational Gaps 0 -15 points Assignment 5 Exam Crisis Response Strategies 0 - 20 points Assignment 6 A Crisis Communications Plan 0 - 20 points + Assignment 6 B Crisis Simulation 0 / 10 points Assignments 1, 5 and 6 A are individual assignments and other assignments are group assignments done during scheduled classes on Friday Total 100 points
03.06.2024 - 18.10.2024
See Lukkarikone. The 6 modules are:
1. Introduction
2. Stakeholder management
3. Issue prioritization
4. Expectation management
5. Crisis Response Strategies
6. Crisis Communication planning
RPL
If you have gained skills matching your degree goals for example through work experience, volunteer work, hobbies or other studies than higher education, you can show your skills and competences through demonstrations. Contact Anna Kimberley to get instructions.
WORK-BASED LEARNING
You can complete elective studies through work-based learning, if your work tasks support your degree’s learning goals. Work-based learning at Haaga-Helia is called Work&Study. It means that skills required by the degree are gained by working and by connecting practical work with a theme-related knowledge base. In addition to paid work also volunteering or hobby activity can be used.
If you want to discuss whether work-based learning is for you, contact Anna Kiblerley who will instruct you on how to proceed.
Mirka Sunimento
15 - 60
INTBBA International Business
0.00 cr
0.00 cr
H-5