Chinese-speaking Market and Culture Studies, 5 cr - CHI006AS2AE
Course unit language
English
Upcoming implementations
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Current implementations
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Past implementations
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Learning objectives
Learning Outcomes
Upon successful completion, the student has achieved an orientation to the target-language speaking market and culture and is able to:
• recognize the characteristics of the language (its sound system, its writing system, background, reach, etc.) and use some basic words and phrases in the target language
• acquire intercultural communication skills of the Chinese culture
• understand the basics of the business culture
• demonstrate some awareness of the market (history, politics, economy)
• explore the complexity of the business environment.
Contents
Contents
• foretaste of the Chinese-language (background, characters, pronunciation)
• basic words and phrases in the target language
• culture of the area (dos and don’ts)
• business culture (how to survive in the area)
• market (geography, history, politics, economy)
• business environment
Implementation methods, Demonstration and Work&Study
1. ONLINE
2. If you already have reached the learning outcomes of this course you can demonstrate your knowledge. Ask for more information from the lecturer of the course. Additional information concerning recognition of prior learning (RPL):
Come and have a pre-taste of Chinese language and culture! Some language skills combined with knowledge of culture and market will help you to do business abroad.
In this course you will:
- become acquainted with Chinese-speaking countries/areas and their markets (China, Singapore, Taiwan, Hongkong, Macau and Malaysia)
- learn the most common vocabulary terms and expressions used in work and daily life situations.
- become familiar with the basics of Chinese pronunciation and writing system
Starting level and linkage with other courses
No prerequisite course required
Assessment criteria
Assessment criteria - grade 1
1. The student has a basic knowledge of the language and culture, as well as the Chinese-speaking market. They are able to read and understand a few basic sentences. The student has only a limited understanding of the business culture and the market contexts.
Assessment criteria - grade 3
3. The student is familiar with the language and culture, as well as the Chinese-speaking market. The student is able to produce a few basic sentences. The student has an idea of the business culture and the market contexts.
Assessment criteria - grade 5
5. The student has a comprehensive understanding of the Chinese-language context and is able to discuss the market and culture in English. They are able to communicate in a few basic situations in the Chinese-language and relate to the culture when dealing with locals. The student is knowledgeable in the business culture and the market contexts.