During this international intensive week, the students work in multicultural teams to script and produce an inspirational customer experience story on video, aimed at multicultural audiences. The students work in multicultural teams and learn to use different design methods to produce creative out-of-the-box story concepts geared to the branding needs of the client company. The students learn to produce attractive video story content that engages and inspires the multicultural target groups.

-Creativity
-International Branding
-Concept Planning
-Content Marketing
-Storytelling
-Video-making
-Multicultural Teamwork

If the student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can contact the teacher in charge of the course to agree on how to show the competence. Information and instructions for recognising and validating prior learning are available on MyNet.

The students plan and produce a customer experience story as part of the operations of Creative Agency Krea (www.krea.fi) in the context of a client project. Visit to an advertising agency is included in the programme.

To pass the course, the student is required to complete a pre-course assignment and to produce a customer experience story as part of a multicultural student team. In addition, the student must participate in the contact sessions, the outdoor adventure day, the advertising agency visit, and the lectures given by an international team of professors.

The participants of the course include students and staff from Haaga-Helia partner universities abroad as well as Haaga-Helia exchange students and BBA students from all over the world.

Materials on Moodle

Contact persons
Tanja Vesala-Varttala
Tuula Ryhänen

No prerequisites.

The student

- is familiar with key concepts related to customer experience and branding

- can take entrepreneurial responsibility for planning and implementing a hands-on storytelling project according to the brief given by Creative Agency Krea (www.krea.fi)

- can use creativity techniques and design methods in planning a customer experience story

- can create attractive story content on video as part of a multicultural student team

- can work as a productive member of a multicultural project team, taking into account and making use of the cultural diversity of the team members