Krea Spring School - Inspirational Storytelling, 5 cr - CAM8LH106
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During this international intensive week, the students work in multicultural teams to script and produce an inspirational customer experience story on video, aimed at multicultural audiences. The students work in multicultural teams and learn to use different design methods to produce creative out-of-the-box story concepts geared to the branding needs of the client company. The students learn to produce attractive video story content that engages and inspires the multicultural target groups.
If the student has acquired the required competence in previous work tasks, recreational activities or on another course, s/he can contact the teacher in charge of the course to agree on how to show the competence. Information and instructions for recognising and validating prior learning are available on MyNet.
The students plan and produce a customer experience story as part of the operations of Creative Agency Krea (www.krea.fi) in the context of a client project. Visit to an advertising agency is included in the programme.
To pass the course, the student is required to complete a pre-course assignment and to produce a customer experience story as part of a multicultural student team. In addition, the student must participate in the contact sessions, the outdoor adventure day, the advertising agency visit, and the lectures given by an international team of professors.
The participants of the course include students and staff from Haaga-Helia partner universities abroad as well as Haaga-Helia exchange students and BBA students from all over the world.