Each year, 6 universities (edcom) organise the Cross Border Brand Communications week for their students. During this week, students work in international teams on an integrated marketing & communication campaign while developing their skills and knowledge of marketing and communication in a multi-cultural environment.

This challenging and rewarding week is organised by the following six universities :
FHWIEN der WKW, AP Hogeschool Antwerpen, IADE Creative University Lisbon , NHTV Breda, Haaga Helia Helsinki and Sub de Pup, Paris.

The course is meant for those who are at least on their 3rd semester.