The module advances the following outcomes and competences:
• The student understands the luxury phenomenon and the basics of luxury business and operational environment
• The student understands luxury consumption and cultural differences affecting to consumption habits
• The student understands the value creation in luxury business
• The student understands the difference between service and luxury service
• The student acknowledges the holistic nature of luxury marketing
• The student is able to network with peer students and in company visits

Luxury has become a global and highly competitive market. Aligning experience and transformation economy also luxury is shifting from material luxury to immaterial luxury and experiences. This module is suitable for all students who are interested in luxury business, marketing, sales and services. The module is interactive with an important focus on proactive oral discussions, attending company visits and cases.

The module is highly interactive with an important focus on common discussions.

a) Learning with contact teaching including the following but not limited:
Pre-assignment
Individual, pair/team assignments
Lectures/ workshops combined with independent studies
Peer-to-peer learning
Company visits
Possible exams

b) Learning by using the work-based learning method “Work&Study” according to a plan that shows how the learning goals of the course can be obtained through the student’s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Assessment of one´s own learning is a compulsory part of each course.

Books on the content topics
E-books and/or online articles
Companies´ web-sites
Industry related reports and statistics
Relevant media
Lecturer´s own materials
Materials produced by students as a course work

Connections to business life:
Company visits, guest lecturers and workshops with different companies and organisations.

Internationality:
Guest lectures. International learning material. Multi-cultural learning environment.

The student has successfully completed the Basic Studies. The module is a part of the elective professional studies in Porvoo Campus competence-based curriculum.

The student has some understanding of the luxury phenomenon and concept.
S/he uses only a few sources and needs assistance to find relevant information.
S/he can identify and understand a few contents of the module.
The instructions of the assignments are not followed.
The student has difficulties in accomplishing the teamwork and attending the oral group work/ individual presentations.

The student understands and is able to define the concept of luxury and luxury business environment.
S/he knows the different fields in luxury industry and how to market luxury products and services in hospitality and tourism sector.
S/he understand what drives luxury consumption and the underlining assumptions behind consuming luxury.
The student is able to search for relevant sources and use them independently.
S/he operates according to instructions.
The student actively shares his/her experiences/ views on the course the topics along the discussions and takes part in company visits.
S/he completes the given assignments, teamwork task and attends to the oral group work/ individual presentation appropriately and relatively independently in English.

The student understands and is able to define the concept of luxury and luxury business environment.
S/he knows the different fields in luxury industry and how to market luxury products and services in hospitality and tourism sector.
S/he understand what drives luxury consumptions and the underlining assumptions behind consuming luxury.
S/he is able to analyse luxury markets, products and services.
S/he is able to assess the reliability of the sources and use them with critical reflection.
The student operates according to instructions, shows critical thinking and participates proactively in the module discussions and company visits.
S/he works extraordinary well in an international teamwork and is goal oriented.
The assignments are done without difficulties and presented with strong publishing/ communication skills in English.

Passed modules are assessed on a scale of 1 to 5.
The assessment criteria are presented for grades 1 - 3 - 5.

Pre-assignment
Participation in discussions during module
Final deliverables
In addition the assignment methods may include:
Oral presentations
Written assignments
Teamwork assignment