After having completed this course or attained an equivalent competence level, the student can:

• Understand and describe strategic branding as a tool for business marketing and management In addition, they can apply problem identification and are able to
• Compare brand related sources and models on advanced level
• Apply branding theories to practical contexts to solve real life problems
• Combine strategic branding theories and student’s own ideas to formulate new models
• Understand the significance of qualitative and quantitative research in branding
• Skills for researching, planning, analyzing developing and managing brand strategies and strategic management in general
• Develop in depth knowledge about brand management and strategic branding

The student has gained some understanding of strategic brand management and has been able to give some advice how the brand image of a commissioner could be enhanced. The student has contributed to the knowledge created in class only in a limited way.

The student has gained a good understanding of brand management and has been able to give good advice on how the brand image of a commissioner could be enhanced. The student has contributed to the knowledge created in class actively.

The student has gained an excellent understanding of strategic brand management and has been able to prepare a concrete plan to enhance the brand of a commissioner. The student has contributed to the knowledge created in class in an outstanding way.