Aviation Business Basics 1 - BUS1AB101 - Opinto-opas

Aviation Business Basics 1, 5 cr - BUS1AB101

Upcoming implementations

Aviation Business Basics 1 BUS1AB101-3011 23.10.2023-15.12.2023 5 op (AB1CQ, ...) +-
Campus

Chongqing

Teaching language

English

Timing

23.10.2023 - 15.12.2023

Enrollment

12.06.2023 - 20.10.2023
Groups
- AB1CQ
- ONLINE
Teachers

Thomas Sundman

Seats

15 - 60

Degree Programme

ABBA Degree Programme in Aviation Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Current implementations

No ongoing implementations yet.

Past implementations

Aviation Business Basics 1 BUS1AB101-3009 24.10.2022-16.12.2022 5 op (AB1CQ) +-
Learning material and recommended literature

Instructors´ own material
Book and/or academic articles
Companies´ web portals
Relevant media, news agencies, quality press, etc.
Social networking tools
Material produced by students
Industry related reports and statistics
Data from H-H provided statistical databases

Campus

Chongqing

Teaching language

English

Timing

24.10.2022 - 16.12.2022

Learning assignments

Assignments will consist of project work, case studies, literature review, take home assignments, and self- and peer assessments. Emphasis will be set on Project Plan in the semester project of Business Idea Competition (BIC). Assignments & exercises: Project Plan Personal Pitch Project Pitch Airline assignment basic 1&2 Literature case studies Aviation Metrics -basics calculation SWOT basics PESTEL basics Porter´s five forces Strategy basics Business model canvas Individual business canvas Idea generation -think tank Reading Circle (RC) report

Content scheduling

Weekly schedule outline (plan might change depending on the student group)

Session1
*Instructor Introduction
*Overview of the course
*Student presence & introductions
*Course Assignments presentation
*Take home assignment
Session2
Theme: Environmental scanning -basics of tools & analysis
*Going through the first assignment from session1
*Introduction of the semester project
*Basics of Strategy in aviation context
*PESTEL & SWOT -go through in basics1-
*Porter´s Five
*Business model canvas
*Personal business canvas
Session3
Theme: Segmentation
*Airline Business Models
*Geographical: National, regional, international
*Customer segmentation
*Airline & Airport segmentation
*Choose your airline to analyse during the implementation scope
Session 4
Theme: Airlines & Airport
*Industry in figures
*Airlines: Business models
*Airports
*Metrics
*Terminology
*Assignments
Session 5
Theme: Airlines & Airport
*Airlines: Business models, Fleet, Networks, Scheduling, Pricing, product/service, distribution LCC vs FSC
*Airports Hubs & Scopes
*Metrics
*Assignments
Session 6
Theme: Airlines & Airport
*Airlines: Business models, Fleet, network, scheduling, pricing, product/service, distribution LCC vs FSC
*Airports
*Metrics
*Terminology
*Assignments
Session 7
Data & dashboards -reading reports, assessment & outcomes
Session 8 Theme: Analysis & presentation
*Idea competition & RC concept
*Project Plan
*Idea generation (SWOT help)
*RC with articles
*Pitching
Session 9
Theme: Analysis & presentation
*Idea competition & RC concept
*Project Plan
*Idea generation (SWOT help)
*RC with articles
*Pitching
Session 10 Group work & guiding
Session 11 Group work & guiding
Session 12 Presentations
Session 13 Presentations
Session 14 Presentations
Session 15 Evaluation
Session 16 Implementation wrap-up, feedback and next steps
Groups
- AB1CQ
Teachers

Thomas Sundman

Seats

15 - 80

Further information

Assessment criteria & Evaluation
1. Project plan for BIC
2. Reading Circle (RC)
3. Assignments and participation

Degree Programme

ABBA Degree Programme in Aviation Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Upon completion of the course:

LO1: Student is able to define the process in becoming an entrepreneur and evaluate different available business forms and formalities.
LO2: Understanding entrepreneurial approach, business mindset based on individual, organisation and society context
LO3: Evaluate different entrepreneurial opportunities and business models with sustainability considerations e.g. circular economy.
LO4: Promote entrepreneurial spirit through individual participation, group work and understanding team dynamics influence in start-up context
LO5: The student realises the value and use of creating a useful business network both from an individual perspective and organisation´s view

The aim: Learn to think like an entrepreneur and to solve real-world problems by creating something new. After a successful participation in the course, the student should be able to develop business model considerations in context of entrepreneurial process in starting up a business. In addition, the student will be able to present a new venture idea to potential decision makers. Student will understand the difference between intrapreneurship and entrepreneurship and develop skills in innovative thinking, considering both inside and outside a corporate frame.

• The characteristics of an entrepreneur and intrapreneur
• Analysis of business environment with emphasis on aviation
• Introduction to forms of business in Finland
• Process of founding a business
• Making a business plan/business model
• Permits/legal issues/investment
• Pitching own business idea
• Business model canvas and its components

Lectures, interactive class discussions, exercises, project work, self-directed learning, presentations and field research. In the integrated assignment, student groups will make a business plan that would be suitable for the business environment, markets and business operations. It is highly recommended that the student actively uses the knowledge gained from different courses in the assignments.

a) Classroom learning
b) Distant learning

Self and peer assessment.

Assessing one’s own learning is a compulsory part of the course.

Books on the content topics
E-books and online articles
Online tutorials
Companies’ web-portals
Industry related reports and statistics
Relevant media, news agencies, quality press, etc.
Social networking tools
Exercises, tests
Instructors’ own materials, materials produced by students.

This course might involve a project work commissioned by an external company.

No previous studies needed and no binding connections to other courses

Grade 1
The student’s understanding of entrepreneurship key concepts is limited. Student’s level of skill in developing and in establishing a business, is below average. Her’s/his’ knowledge about the basic theoretical frameworks and business model is below average. Student’s attitude towards learning through participation in teamwork and conducting assignments, is below average. Her/his capability to analyze organizational practices that facilitate different types of businesses is limited.

Grade 3
The student has good entrepreneurial skills and understands components of establishing own business.
S/he has a good knowledge of the basic theoretical frameworks and business model which is necessary in business set up. S/he has a good attitude towards learning through participation in teamwork and conducting assignments. S/he has a good self- and group critical thinking. S/he can objectively measure the success of business.

Grade 5
The student has excellent entrepreneurial skills in developing and in establishing both an innovative and viable business. S/he has excellent knowledge about the theoretical frameworks, business models and its application in practice. S/he has an excellent attitude towards learning through self-initiative and continuous and supportive participation in teamwork and in conducting assignments. S/he has an excellent measurements skills and analyses of business success.

The course is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.