Chongqing
English
23.10.2023 - 15.12.2023
12.06.2023 - 20.10.2023
Thomas Sundman
15 - 60
ABBA Degree Programme in Aviation Business
0.00 cr
0.00 cr
H-5
No ongoing implementations yet.
Instructors´ own material
Book and/or academic articles
Companies´ web portals
Relevant media, news agencies, quality press, etc.
Social networking tools
Material produced by students
Industry related reports and statistics
Data from H-H provided statistical databases
Chongqing
English
24.10.2022 - 16.12.2022
Assignments will consist of project work, case studies, literature review, take home assignments, and self- and peer assessments. Emphasis will be set on Project Plan in the semester project of Business Idea Competition (BIC). Assignments & exercises: Project Plan Personal Pitch Project Pitch Airline assignment basic 1&2 Literature case studies Aviation Metrics -basics calculation SWOT basics PESTEL basics Porter´s five forces Strategy basics Business model canvas Individual business canvas Idea generation -think tank Reading Circle (RC) report
Weekly schedule outline (plan might change depending on the student group)
Session1
*Instructor Introduction
*Overview of the course
*Student presence & introductions
*Course Assignments presentation
*Take home assignment
Session2
Theme: Environmental scanning -basics of tools & analysis
*Going through the first assignment from session1
*Introduction of the semester project
*Basics of Strategy in aviation context
*PESTEL & SWOT -go through in basics1-
*Porter´s Five
*Business model canvas
*Personal business canvas
Session3
Theme: Segmentation
*Airline Business Models
*Geographical: National, regional, international
*Customer segmentation
*Airline & Airport segmentation
*Choose your airline to analyse during the implementation scope
Session 4
Theme: Airlines & Airport
*Industry in figures
*Airlines: Business models
*Airports
*Metrics
*Terminology
*Assignments
Session 5
Theme: Airlines & Airport
*Airlines: Business models, Fleet, Networks, Scheduling, Pricing, product/service, distribution LCC vs FSC
*Airports Hubs & Scopes
*Metrics
*Assignments
Session 6
Theme: Airlines & Airport
*Airlines: Business models, Fleet, network, scheduling, pricing, product/service, distribution LCC vs FSC
*Airports
*Metrics
*Terminology
*Assignments
Session 7
Data & dashboards -reading reports, assessment & outcomes
Session 8 Theme: Analysis & presentation
*Idea competition & RC concept
*Project Plan
*Idea generation (SWOT help)
*RC with articles
*Pitching
Session 9
Theme: Analysis & presentation
*Idea competition & RC concept
*Project Plan
*Idea generation (SWOT help)
*RC with articles
*Pitching
Session 10 Group work & guiding
Session 11 Group work & guiding
Session 12 Presentations
Session 13 Presentations
Session 14 Presentations
Session 15 Evaluation
Session 16 Implementation wrap-up, feedback and next steps
Thomas Sundman
15 - 80
Assessment criteria & Evaluation
1. Project plan for BIC
2. Reading Circle (RC)
3. Assignments and participation
ABBA Degree Programme in Aviation Business
0.00 cr
0.00 cr
H-5