Service Design and Branding in Aviation Business, 5 cr - AVI007AS3AE
Course unit language
English
Upcoming implementations
Service Design and Branding in Aviation Business AVI007AS3AE-3001 19.05.2025-31.07.2025 5 op(VIRTUAL, ...)+-
Learning material and recommended literature
Mark Stickdorn, This is Service Design Doing
Relevant articles
Campus
Porvoo Campus
Teaching language
English
Timing
19.05.2025 - 31.07.2025
Groups
VIRTUAL
SUMMER
ABE4PCAVI
ABEV4PCAVI
Teachers
Hanna Siltakorpi
Seats
30 - 150
Degree Programme
AVIBBA Aviation Business
R&D proportion
0.00 cr
Virtual proportion
5.00 cr
Evaluation scale
H-5
Current implementations
No ongoing implementations yet.
Past implementations
No past implementations yet.
Learning objectives
With the help of service design tools we can better consider customers' viewpoint. During the service design and branding course you become concretely acquianted with the holistic service design process by redesigning a service or product which you can choose by yourself.
Contents
Service design and branding principals and commandments
Service design tools
Research methods and double diamond process
Ideation phase in service design
Protyping services and products
Execution methods
To redesign a prototype of a new service concept or a service moment which is desirable from customers' viewpoint.
Learning materials
Mark Stickdorn, This is Service Design Doing
Relevant articles
Intro
With the help of various service design tools we can better consider customers' viewpoint and understand users' behaviours. During the service design and branding course you become concretely acquianted with the holistic service design process by redesigning a service or product which you can choose by yourself.
Starting level and linkage with other courses
No previous courses are required.
Assessment criteria
Assessment criteria - grade 1
The student has a vague picture of the different stages and methods of the service design concept and its benefits. The analysis is shallow and student uses a limited number of sources. The students has a limited understanding of the characteristics of the steps and usability of the service design. The student has a limited ability to communicate his/her own thoughts about the service design and branding professionally.
Assessment criteria - grade 3
The student has a fairly clear picture of the different stages and methods of the service design concept and its benefits. The analysis is fair and students uses all the necessary and recommended sources. The student understands the characteristics of the steps and usability of the service design rather well. The student communicates his/her own thoughts about the service design and branding professionally.
Assessment criteria - grade 5
The student has a clear picture of the different stages of the service design concept and its benefits. The analysis is deep and student uses very versatile sources. The student understands the characteristics of the steps and usability of the service design exceptionally well. The student communicates his/her own thoughts about the service design and branding professionally and effectively in a visual way.