Airline Revenue Management - AVI005AS3AE - Opinto-opas

Airline Revenue Management, 5 cr - AVI005AS3AE

Upcoming implementations

Airline Revenue Management AVI005AS3AE-3002 13.01.2025-16.05.2025 5 op (CAMPUS25K, ...) +-
Campus

Porvoo Campus

Teaching language

English

Timing

13.01.2025 - 16.05.2025
Groups
- CAMPUS25K
- NONSTOP
- VIRTUAL
- EXCH
- ABEV4PCAVI
Teachers

Thomas Sundman

Seats

15 - 150

Degree Programme

AVIBBA Aviation Business

R&D proportion

0.00 cr

Virtual proportion

5.00 cr

Evaluation scale

H-5
Airline Revenue Management AVI005AS3AE-3001 24.03.2025-16.05.2025 5 op (CONTACT, ...) +-
Campus

Porvoo Campus

Teaching language

English

Timing

24.03.2025 - 16.05.2025
Groups
- CONTACT
- ABE4PCAVI
Teachers

Thomas Sundman

Seats

15 - 50

Degree Programme

AVIBBA Aviation Business

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Current implementations

No ongoing implementations yet.

Past implementations

No past implementations yet.

The course aims at developing revenue generation understanding through optimal practice of revenue management and pricing (RMP) principles. After a successful participation of the course the participant should have proficiency in:

*Understanding fundamental airline revenue management terminology, and is able to calculate and describe variables for performance considerations

*Interpreting RMP concepts and business drivers such as bid-price, willingness to pay, price elasticity, yield management, capacity constraint, forecasting, budgeting, dynamic pricing, and define fare products & fare families

*Applying KPIs impact considerations on airline route and O&D performance

*Assessing Pricing, Demand & Inventory impact through market specific evaluation parameters

*Analysing qualitative and quantitative revenue management data and variables for driving business initiatives from a holistic commercial perspective

*Articulating and creating a Pricing Strategy formulation for positioning an airline in its market(s)

Examples of exercises during the course of the studies:
- Quiz (test your knowledge!) Landscape and terminology
- Ex: KPI and key performance evaluation terminology
- Ex: Segmentation calculations
- Ex: Segmentation open questions assessment
- Ex: Market shares calculation and storyline creation
- Ex: Commercial Analyst Case: Canvas Creation with assessment presentation
- Ex: Route Performance calculation and assessment based on KPI evaluation
- Ex: Performance analysis: "Job interview case"
- Ex: Budgeting and Forecasting evaluation Case: Manager assessment
- Task: Creating Fare Families i.e. Ticket Types
- Task: Creating Fare Products
- Task: Assessing considerations for Pricing Structure Frame

The module advances skills in performance measurement through forecast considerations, demand influence, inventory control and pricing strategies. You will explore various scenario settings, assumptions and frameworks to position a firm in its market place. By active participation, you should be able to identify business opportunities through user research and analytics. In addition, by creating a Pricing Strategy frame, you will develop ideas into concepts and products, and have built up skills for applying general revenue management principles for business development.

Grading and evaluation will be based on:
- 50% Theme Exercises or an Exam based on session exercises
- 50% Creating a Pricing Strategy Report and recording a video presenting the Pricing Strategy

(Basic knowledge, completes given tasks and assignments on a satisfactory level)
You are able to understand and interpret the basic principles of pricing and revenue management, through listing and formulating the essential KPIs. In addition, you can calculate and present key revenue management and pricing KPIs and variables. Moreover, you have shown basic knowledge in performance evaluation assessment. Furthermore, you can apply and reflect basic pricing strategy frame and present considerations in a pricing strategy report.

Good (You have Comprehensive knowledge, and are expected to compare and link course concepts. You have completed given tasks and assignments on a good level, showing positive attitude through participating in some discussions, and makes visible efforts in analyzing and solving possible challenges and problematics.)

You can apply and interpret the basic principles of pricing and revenue management and can benefit to business considerations through KPIs assessment. In addition, You can not only calculate KPIs, but discuss and analyse different variables impacting performance evaluation. Moreover, you are able to critically evaluate a Pricing Strategy report applied with revenue management variable considerations. Furthermore, You can interpret, asses and present different considerations in a structured pricing strategy report and presentation.

5: Excellent: (In addition to finalising all given tasks with exemplary results, you can widely build knowledge by demonstrating comprehensive use of course concepts. You consistently contribute in discussions, indicate thorough preparation and elaborate on analytical insight and conclusions. You have a distinguished level of problem-solving skills, and an innovative mindset for analytical assessments. You can cooperate responsibly and constructively in a professional manner and take others views into consideration.)

You can apply and interpret the principles of revenue management and pricing for driving business initiatives and performance evaluation. You can formulate the essential KPIs and develop business based on the analysis. You possess skills in independently applying insights of revenue management and pricing in commercial business considerations context. Moreover, you are able to visually illustrate, with the help of qualitative and quantitative data, how to develop business activities through several variables influencing revenue management and pricing considerations. Furthermore, You can clearly create, asses and present key considerations through a well formulated pricing strategy report and presentation in an innovative manner.