The module advances the following competences with specific focus on scheduled passenger airline business, see contents below. This module excludes airline business areas of Air Cargo and Aircraft Maintenance.
The assessment will be based on the airline business game, the company project and theoretical assignment. Individual students’ contribution to the team is also assessed. Airline Business Game and the Company Project are assessed on individual and team basis. The Theoretical assignment is assessed on an individual basis.
• Passenger airline commercial management
• Route planning & network management IT systems
• Strategic planning of airline business models (low cost vs full-service carrier/ with or without own MRO)
• B2B/B2C airline marketing and sales via digital channels
• Digital ancillary revenue
• Price- and revenue management
• Airline economics & revenue management
• Frequent flyer (loyalty programs)
• Multichannel marketing
• Key operational performance KPI`s
WORKING LIFE CONNECTIONS
Company and airline visits, guest lecturers and project work in cooperation with different aviation companies and organisations.
Teamwork in an international group, supervised by international instructors. Guest lecturers from international organisations and partner universities.
If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.
Taneja, N.K. 2014. Designing Future-Oriented Airline Business. Ashgate.
Wensveen, J. G. 2015. Air Transport. A Management Perspective. Ashgate.
Bartlik, M. 2011. The Impact of EU Law on the Regulation of International Air Transportation. Ashgate.
Flouris, Triant G . & Yilmaz, Ayse K. 2011. Risk Management and Corporate Sustainability in Avaition. Ashgate.
Morrell, Peter.S. 2013. Airline Finance. Ashgate.
Rhoades, Dawna l. 2014. Evolution of International Aviation Phoenix Rising. Ashgate.
Sheehan, J.J. 2013. Business and Corporate Aviation Management. New York: McGraw-Hill Education.
Vasigh, B. & Fleming, K. & Tacker, T. 2013. Introduction to Air Transport Economics From Theory to Applications. Second Edition. Ashgate.
E-books and online articles
Relevant media, news agencies, quality press, etc.
Social networking tools
Instructors’ own materials, materials produced by students.
Starting level and linkage with other courses
The module is a part of professional studies in Porvoo Campus competence-based curriculum. Prerequisites for the module are that the student has completed basic and professional studies in aviation. Alternatively, basic airline knowledge gained in working a few years in an airline.
Assessment criteria - grade 1
Grade 1 – limited performance Airline Business Game/ Company Project/ Theory
Assessment criteria - grade 3
Grade 3 – good performance Airline Business Game/ Company Project/ Theory
Assessment criteria - grade 5
Grade 5 – excellent performance Airline Business Game/ Company Project/ Theory