Pricing and Revenue Management - ACC2RZ003 - Opinto-opas

Pricing and Revenue Management, 5 cr - ACC2RZ003

Upcoming implementations

No upcoming implementations yet.

Current implementations

Pricing and Revenue Management ACC2RZ003-3009 27.03.2023-19.05.2023 5 op (RZ21SH, ...) +-
Teaching methods and instruction

Contact teaching and team-work/individual work at school.
Indpendent reading
Team-work

Learning material and recommended literature

Course material:
Tranter, K., Stuart-Hill, T. & Parker, J. 2008. An Introduction to Revenue Management for the Hospitality Industry. Published in print and as e-publication. Emphasis on chapters 1, 3, 4, 5, 6, 7, 8 and 9. Also found in the library in print version (10 books)

Articles and publications provided during the course.

Working life connections

Benchmarking and case studies STR reports

Campus

Haaga Campus

Exam dates and re-exam possibilities

According to set-up in Moodle

Teaching language

English

Internationality

Benchmarking

Timing

27.03.2023 - 19.05.2023

Learning assignments

Exam of calculations (30 points) Midterm Quiz, (20 points) Course assignment (50 points) Total 100 points

Enrollment

02.01.2023 - 24.03.2023

Content scheduling

According to set-up in Moodle
Groups
- RZ21SH
- EXCH
- CONTACT
Alternative learning methods

Work&Study

Teachers

Pekka Heikkilä, Anna-Liisa Aarti

Seats

15 - 40

Further information

Evaluation table: 40-54 p. = 1, 55-66 p. = 2, 67-78 p. = 3, 79-90 p. = 4, 91-100 p. = 5.

Degree Programme

HOTEM Degree Programme in Hospitality, Tourism and Experience Management

Evaluation scale

H-5

Past implementations

Pricing and Revenue Management ACC2RZ003-3010 24.10.2022-16.12.2022 5 op (EXCH, ...) +-
Teaching methods and instruction

Contact teaching and team-work/individual work in Zoom.
Indpendent reading
Team-work

Learning material and recommended literature

Course material:
Tranter, K., Stuart-Hill, T. & Parker, J. 2008. An Introduction to Revenue Management for the Hospitality Industry. Published in print and as e-publication. Emphasis on chapters 1, 3, 4, 5, 6, 7, 8 and 9. Also found in the library in print version (10 books)

Articles and publications provided during the course.

Working life connections

Benchmarking and case studies STR reports

Campus

Haaga Campus

Exam dates and re-exam possibilities

Midterm Quiz, have to be made by Novenmber 25th 2022 (20 points)

Teaching language

English

Internationality

Benchmarking

Timing

24.10.2022 - 16.12.2022

Learning assignments

Exam of calculations (30 points) Course assignment (50 points)

Enrollment

13.06.2022 - 21.10.2022

Content scheduling

According to set-up in Moodle
Groups
- EXCH
- RZ21ST
- CONTACT
Alternative learning methods

Work&Study

Teachers

Pekka Heikkilä, Anna-Liisa Aarti

Seats

15 - 40

Further information

Evaluation table: 40-54 p. = 1, 55-66 p. = 2, 67-78 p. = 3, 79-90 p. = 4, 91-100 p. = 5.

Degree Programme

HOTEM Degree Programme in Hospitality, Tourism and Experience Management

Evaluation scale

H-5
Pricing and Revenue Management ACC2RZ003-3007 28.03.2022-20.05.2022 5 op (EXCH, ...) +-
Campus

Haaga Campus

Teaching language

English

Timing

28.03.2022 - 20.05.2022

Enrollment

03.01.2022 - 25.03.2022
Groups
- EXCH
- RZ20SH
- CONTACT
Teachers

Nina Niemi, Pekka Heikkilä

Seats

15 - 40

Degree Programme

HOTEM Degree Programme in Hospitality, Tourism and Experience Management

Evaluation scale

H-5

The objective is to provide understanding and tools of pricing and revenue management. Enhance student´s capabilities to use these methodologies to drive the efficiency, profitability and competitiveness of a service company. The course supports practical business management skills in an international setting with its holistic view to the hospitality and travel industries.

Upon completion of the course, the student is able to
• understand the characteristics of the service industry and the criteria for use of revenue management
• identify and analyze important KPIs (key performance indicators) and measurements of revenue management
• understand and apply different models and tools of pricing and revenue management
• distinguish between strategic and tactical pricing and revenue management
• plan and apply a revenue management project for a service provider

• the purpose of the use of pricing and revenue management in the service industry
• internal and external measurements of revenue management
• different pricing models and tools
• forecasting revenue and operational expenses through managing supply and demand, pricing, capacity and distribution channels
• plan and apply a revenue project for a service provider

The learning goals of this course is reached in the following ways:
a. Lectures and related assignments as full-time studies
b. Exam and learning assignment

Assessing one’s own learning is a compulsory part of the course.

Provided by the teachers

Recommended to be studied after the course of Fundamentals of Hospitality, Tourism and Experience, and Financial Accounting.

The student understands the basic principles of pricing and revenue management and can list the essential KPIs. Knows the difference between strategic and tactical pricing and revenue management. Can identify the basic needs, elements and tools to be used in the revenue project.

The students understands and can apply the basic principles of pricing and revenue management and can benefit from the essential KPIs. Can discuss the difference between strategic and tactical pricing and revenue management. Can identify the basic needs and select elements and tools to be used in the revenue project.

The students can apply and develop the principles of pricing and revenue management. The student can analyse the essential KPIs and develop the business based the analysis. Can discuss the difference between strategic and tactical pricing and revenue management and implement these. Can independently plan and apply a revenue project based on needs, elements and tools of pricing and revenue management.