Pricing and Revenue Management - ACC2RZ003 - Opinto-opas

Pricing and Revenue Management, 5 cr - ACC2RZ003

Upcoming implementations

Pricing and Revenue Management ACC2RZ003-3015 16.02.2026-30.04.2026 5 op (LEMONDE23S1) +-
Campus

Athens

Teaching language

English

Timing

16.02.2026 - 30.04.2026

Enrollment

10.03.2025 - 10.03.2025
Groups
- LEMONDE23S1
Seats

15 - 20

Degree Programme

22HOTEM Degree Programme in Hospitality, Tourism and Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

Current implementations

No ongoing implementations yet.

Past implementations

Pricing and Revenue Management ACC2RZ003-3014 17.02.2025-02.05.2025 5 op (LEMONDE23S1) +-
Campus

Athens

Teaching language

English

Timing

17.02.2025 - 02.05.2025

Enrollment

08.03.2024 - 08.03.2024
Groups
- LEMONDE23S1
Teachers

Anzela Veneti

Seats

15 - 20

Degree Programme

22HOTEM Degree Programme in Hospitality, Tourism and Experience Management

R&D proportion

0.00 cr

Virtual proportion

0.00 cr

Evaluation scale

H-5

The objective is to provide understanding and tools of pricing and revenue management. Enhance student´s capabilities to use these methodologies to drive the efficiency, profitability and competitiveness of a service company. The course supports practical business management skills in an international setting with its holistic view to the hospitality and travel industries.

Upon completion of the course, the student is able to
• understand the characteristics of the service industry and the criteria for use of revenue management
• identify and analyze important KPIs (key performance indicators) and measurements of revenue management
• understand and apply different models and tools of pricing and revenue management
• distinguish between strategic and tactical pricing and revenue management
• plan and apply a revenue management project for a service provider

• the purpose of the use of pricing and revenue management in the service industry
• internal and external measurements of revenue management
• different pricing models and tools
• forecasting revenue and operational expenses through managing supply and demand, pricing, capacity and distribution channels
• plan and apply a revenue project for a service provider

The learning goals of this course is reached in the following ways:
a. Lectures and related assignments as full-time studies
b. Exam and learning assignment

Assessing one’s own learning is a compulsory part of the course.

Provided by the teachers

Recommended to be studied after the course of Fundamentals of Hospitality, Tourism and Experience, and Financial Accounting.

The student understands the basic principles of pricing and revenue management and can list the essential KPIs. Knows the difference between strategic and tactical pricing and revenue management. Can identify the basic needs, elements and tools to be used in the revenue project.

The students understands and can apply the basic principles of pricing and revenue management and can benefit from the essential KPIs. Can discuss the difference between strategic and tactical pricing and revenue management. Can identify the basic needs and select elements and tools to be used in the revenue project.

The students can apply and develop the principles of pricing and revenue management. The student can analyse the essential KPIs and develop the business based the analysis. Can discuss the difference between strategic and tactical pricing and revenue management and implement these. Can independently plan and apply a revenue project based on needs, elements and tools of pricing and revenue management.