Distribution Environment of Travel and Transportation BusinessLaajuus (5 cr)

Learning objectives

Upon completion of this study-module, the student is able to describe distribution channels in travel and transportation business.The student is able to describe the distribution ecosystems and networks in travel and transpotation business. He/ She is able to analyze customer needs and customer behaviour trends as well as sales opporunities in travel and transportation business. The student understands the interrelationship of distribution, sales, revenue management and profitable business, and understands the meaning of distribution for customer experience

Contents

Distribution channels and Global Distribution Systems (GDS) and NDS, Distribution landscape and networks,
Trends and customer behaviour,Distribution and revenue management,Customer journey and customer experience

Implementation methods, demonstration and Work&Study

In case you believe you know the contents of this study module, you may demonstrate your prior learning. For further details, please contact the responsible teacher. For more information on the recognition of prior learning go to: https://www.haaga-helia.fi/en/recognition-learning

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student lists the sales and distribution channels of travel and transportation products. S/he understands the customer needs and the structure of customer journey. S/he is able to name the main business networking channels and different parties in international travel and transportation business environment. The student names the main methods of revenue management.

Assessment criteria - grade 3

The student is able to differentiate relevant distribution ecosystems and networks and is able to analyze those. S/he recognizes the changes of customer behavior and understands the effect on new products. S/he is able to compare the profitability and quality of travel and transportation products. The student is able to choose different distribution channels for different customer groups and understands the meaning of distribution for customer experience.

Assessment criteria - grade 5

The student is able to analyze the needs of global travel and transportation environment and detects new sales opportunities. S/he understands the interrelated nature of distribution, sales, revenue management and profitable business, and uses it as a foundation for creating new development ideas. The student is able to analyze sales and distribution channels and other technological solutions. S/he evaluates the profitability and quality of travel and transportation products and gives justified ideas for improvement.

Further information

Latest enrollments for the course at least one week before the start of the course.