Customer Experience Designer - TutorialLaajuus (10 cr)

Learning objectives

The purpose of this course is to learn the skills and to apply the design thinking approach to create a meaningful experience for the target group. After completion of this tutorial course, the student will be able to:

analyze design thinking process
apply design thinking tools for developing services based on customer needs
know the constituent elements of customer experiences
understand the basics of gamification
carry out a service design project

Contents

design thinking principles and process
design thinking tools
tools for designing and creating experiences
fundamentals of the experience economy
elements of experiences
principles of gamification

Implementation methods, demonstration and Work&Study

a. Contact / Blended

Depending on the implementation, learning takes place for example, in intercampus camps, workshops, project work, independent studies, teamwork, and peer-to-peer learning. The assessment of one’s own learning.

b. Recognizing prior learning (RPL) and educationalization

If the student has obtained the relevant knowledge and skills elsewhere, for example at work, s/he can demonstrate the knowledge and skills through RPL. More information and instructions for recognizing prior learning (RPL) and educationalization are available on Peppi/Mynet.

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student can understand customer needs and focus on customer experience of a target group on a basic level. The student participates in the project planning, implementation, and evaluation with sufficient input.

Assessment criteria - grade 3

The student participates in the project planning, implementation, and evaluation independently and makes use of the advice available. The student can gather and utilize customer understanding by choosing and using relevant design thinking and project management methods.

Assessment criteria - grade 5

The student impresses the different stakeholders with their application of the design thinking process on the project challenges. The student participates proactively and with goal-orientation in the project planning, implementation, and evaluation.

Further information

There is an application period of the Experience Designer (Spring 2023), which will be in December 2022 and candidates will be selected based on interviews. This specialization is aimed for all Haaga-Helia's degree programs. The 30 ects in the program will replace the compulsory studies of student’s own degree program during the execution (alternatively, the student can discuss with his or her own study counselor on the replacement studies of the Experience Designer). The studies of the specialization are completed in order (10 ects, 10 ects, 10 ects) and the completion of the previous level is a prerequisite for moving to the next level.