Paid Advertising and Google Ads Strategies for Business SuccessLaajuus (2 cr)

Learning objectives

Understand how to use paid advertising and Google Ads.
Learn how to conduct keyword research using tools to optimize campaigns.
Understand how to create effective landing pages for PPC campaigns to maximize conversions.
Analyze practical examples of paid advertising campaigns and learn from real-world case studies.
Develop skills to structure and launch successful Google Ads campaigns from start to finish.
Understand how to use free tools to analyze competitors’ ads and improve your own ad strategy.
Explore how AI affects Google Ads and learn to incorporate AI-driven insights for campaign optimization.

Contents

How companies can use Google Ads
How to use UberSuggest to find keywords
How to find more keywords using KeywordSheeter
How to create effective landing pages for PPC campaigns
Practical example of a paid advertising campaign – Part one
How to start with Google Ads
How to use SpyFu to analyze competitors' ads
How to use Google Keyword Planner
How AI impacts Google Ads
How to structure a Google Ads campaign
Examples of great Google Ads

Starting level and linkage with other courses

The course has no special starting requirement.
This course has similar content to Paid Social Media Advertising in Modern Business COM8HH010. Do not enroll if you have taken that course in the past.

Implementation methods, demonstration and Work&Study

The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student
- has basic knowledge of the paid advertising
- knows basic concepts of Google Ads
- is able to present the key aspects paid advertising.

Assessment criteria - grade 3

The student
- has a good knowledge of the concepts and principles Google ads
- is familiar with the main benefits and disadvantages running Google advertising campaign
- has good skills related to paid advertising campaigns
- can create a good paid advertising plan (final work for this course).

Assessment criteria - grade 5

The student
- can demonstrate explicit knowledge of creating an effective Google advertising campaigns
- is very familiar with the different tools related to Google Ads
- has created a very complete and valuable Paid advertising and Google Ads campaigns
- has reinforced learning by reading information related to Google advertising.

Learning materials

More than 50 video tutorials that are inside the course.
Industry publications and PDFs