Digital and Content Marketing Strategies for Business Success

Learning objectives

Understand and describe the digital economy and the role of artificial intelligence in shaping it.
Recognize the importance of digital marketing and its relevance to modern businesses.
Learn how to plan a digital marketing strategy using the SOSTAC framework.
Create an effective content marketing plan tailored to B2B and B2C businesses.
Understand how artificial intelligence is transforming digital marketing strategies.
Apply AI tools to enhance content creation and streamline marketing efforts.

Introduction to the digital economy and artificial intelligence
Why digital marketing is important for you
How to plan a digital marketing strategy using SOSTAC - Part One
How to plan a digital marketing strategy using SOSTAC - Part Two
Bonus video - How to create your digital marketing plan
Introduction to content marketing
How to create an effective content marketing plan
Understanding the benefits of content marketing for B2B vs. B2C
How artificial intelligence will affect digital marketing
Six most important AI applications for digital marketing
How to use Paragraph AI and other AI tools for writing

Lähtötaso ja sidonnaisuudet muihin opintojaksoihin

The course has no special starting requirement.
This course has similar content to Digital Marketing in Modern Business COM8HH009. Do not enroll if you have taken that course in the past.

Implementation methods, demonstration and Work&Study

The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student
- has a basic knowledge of digital marketing and content marketing
- has basic skills related to content marketing
- is able to present the key aspects of digital marketing.

Assessment criteria - grade 3

The student
- has a good knowledge of the concepts and principles of digital marketing and content marketing
- is familiar with the main benefits of digital marketing
- has good skills related to content marketing
- can create a good digital marketing plan (final work for this course).

Assessment criteria - grade 5

The student
- can demonstrate explicit knowledge of creating an effective digital marketing plan
- is very familiar with modern content marketing
- has created a very complete and valuable digital marketing and content marketing plan (final work)
- has reinforced learning by reading information related to digital marketing and content marketing.