YouTube, TikTok, and LinkedIn Strategies for Business SuccessLaajuus (3 cr)

Learning objectives

Understand and describe how companies use YouTube, TikTok, and LinkedIn to generate views and traffic.
Apply keyword research techniques using tools like Google Trends and VidIQ to optimize YouTube videos and increase traffic.
Understand how to analyze YouTube insights and how YouTube algorithms work to improve video performance.
Learn to use AI tools to transcribe YouTube videos and enhance content creation for platforms like Facebook and LinkedIn.
Develop strategies to leverage TikTok, including using TikTok Live and identifying trends to drive engagement.
Understand how companies can use the metaverse for marketing and brand promotion.
Implement LinkedIn marketing techniques, including profile optimization and posting viral content.
Learn how to search for jobs and internships on LinkedIn to improve visibility for potential employers.

Contents

How companies use YouTube to get views and traffic
How to do keyword research with Google Trends
How to optimize and get traffic to your YouTube videos
How YouTube algorithms work: 3 key factors
How to analyze YouTube insights
How to use VidIQ to improve your videos
How to transcribe YouTube videos using AI
How to create short Facebook videos
How companies use TikTok - Part I
How companies use TikTok - Part II
How to use TikTok Live videos
How to find TikTok trends
Introduction to the metaverse
Introduction to LinkedIn marketing
How to optimize your LinkedIn profile
How to search for a job on LinkedIn
How to post short viral content on LinkedIn
How to find an internship position on LinkedIn
How to post viral content on LinkedIn
Expert interview with Marianne Lehikoinen

Lähtötaso ja sidonnaisuudet muihin opintojaksoihin

The course has no special starting requirement.
This course has similar content to Social Media Marketing in Modern Business COM8HH004. Do not enroll if you have taken that course in the past.

Implementation methods, demonstration and Work&Study

The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student
- has basic knowledge of the topics mentioned in the course
- knows basic concepts of YouTube and LinkedIn marketing
- is able to present the key aspects of TikTok marketing.

Assessment criteria - grade 3

The student
- has a good knowledge of the concepts and principles of YouTube, TikTok, and LinkedIn marketing
- is familiar with the main benefits and disadvantages of YouTube and TikTok marketing
- has good skills related to LinkedIn marketing
- can create a good social media marketing plan (final work for this course).

Assessment criteria - grade 5

The student
- can demonstrate explicit knowledge of creating an effective plan for YouTube, TikTok, and LinkedIn marketing
- can create effective content on LinkedIn that creates value for companies
- is very familiar with the different YouTube tools
- has created a very complete and valuable YouTube, TikTok, and LinkedIn plan (final work)
- has reinforced learning by reading information related to YouTube and TikTok marketing.

Learning materials

More than 50 video tutorials that are inside the course.
Industry publications and PDFs