Instagram and Social Media Strategies for Business SuccessLaajuus (2 cr)

Learning objectives

Understand and describe Social Media Marketing as a strategic tool in today’s international business environment.
Apply social media marketing theories and new techniques like the use of virtual reality to practical marketing campaigns.
Understand how companies can use and leverage Instagram.
Identify and use the latest Instagram techniques.
Understand how social media algorithms work.
Create a short Instagram and social media plan for a company.

Contents

Introduction to Social Media
How social media algorithms work
How to create images with Canva using AI
How to identify your ideal client using a social media strategy
How to create a content marketing strategy for social media
How to measure the effectiveness of your social media strategy
How to optimize your presence on Instagram
How to do competitor analysis on Instagram
How to use artificial intelligence to find hashtags
How to optimize your Instagram profile
How Instagram algorithm works
How to schedule Instagram Stories and Reels
Interview with Instagram expert Veera Markkanen
Examples and case studies
Questions and answers

Lähtötaso ja sidonnaisuudet muihin opintojaksoihin

The course has no special starting requirement.
This course has similar content to Social Media Marketing in Modern Business COM8HH004. Do not enroll if you have taken that course in the past.

Implementation methods, demonstration and Work&Study

The course consists of virtual learning (online videos) and independent work.
100% virtual course and students are recommended to create their own study plan in order to complete the course effectively.

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student
- has basic knowledge of social media
- knows basic concepts of Instagram marketing
- is able to present the key aspects of social media marketing.

Assessment criteria - grade 3

The student
- has a good knowledge of concepts and principles of social media
- is familiar with the main benefits and disadvantages of social media
- has good skills related to Instagram marketing
- can do a good social media marketing plan (final work for this course).

Assessment criteria - grade 5

The student
- can demonstrate explicit knowledge of creating effective plan of how to use social media marketing
- can create effective content in Instagram platforms that creates value for companies
- is very familiar with the different Instagram tools
- has created very complete and valuable social media and Instagram marketing plan (final work)
- has reinforced learning by reading information related Instagram marketing.

Learning materials

More than 50 video tutorials that are inside the course.
Industry publications and PDFs