From Idea to Innovation (5cr)

Intro

Do you have great business ideas, but you can't translate them into products and services? Creativity, innovation as well as customer-oriented and systematic development of ideas can be learned. After this course, you will have the tools, models and methods to make your ideas feasible. These skills are useful both as an entrepreneur and employee. Register for the course and change the direction of your life.

Learning objectives

A student who has completed this course or acquired similar skills:
- Understands the importance of the company's strategic choices in business planning
- Can develop an idea into a business using the most common tools of design thinking.
- Understands the importance of the Balanced Score Card tool in implementing the strategy.

Contents

- Strategic choices of the company (mission, vision, competitive strategy, brand story)
- Value Proposition Canvas
- Business Model Canvas

Implementation methods, demonstration and Work&Study

VIRTUAL / VIRTUAL INSTRUCTED /VIRTUAL NONSTOP
You can enrol for the course flexibly during the semester (NonStop). Study independently online (Virtual). You can complete the course in your own time and at your own pace within the given deadlines.

COURSE DEMONSTRATION
If you already know the contents and learning outcomes of this course, you can demonstrate your knowledge by completing the tasks in Moodle.

Learning materials

Material available on Moodle and literature assigned by the teacher.

Lähtötaso ja sidonnaisuudet muihin opintojaksoihin

Key competence: Entrepreneurship and business course or similar skills.
Suitable for combining with other entrepreneurship studies, but also suitable for anyone interested in entrepreneurship, regardless of the studies.

Assessment criteria - grade 1

- The student knows the models and methods to develop the idea to business.
- The student recognizes the means for implementing the strategy.
- The student knows the basic elements of productization and commercialization.
- The student identifies potential customer profiles.

Assessment criteria - grade 3

In addition to the above, the student knows how to use development models and methods of the idea, create a business model from an idea, segment customers accordingly and identify customer potential.

Assessment criteria - grade 5

In addition to the above, the student can develop an idea and business model. Idea and business is customer-oriented and systematically justified. Student can productize the idea and make a further development plans for the business.

Further information

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