Strategic and Sustainable Brand ManagementLaajuus (5 cr)

Learning objectives

After having completed this course or attained an equivalent competence level, the student can:

• Understand and describe strategic branding as a tool for business marketing and management In addition, they can apply problem identification and are able to
• Compare brand related sources and models on advanced level
• Apply branding theories to practical contexts to solve real life problems
• Combine strategic branding theories and student’s own ideas to formulate new models
• Understand the significance of qualitative and quantitative research in branding
• Skills for researching, planning, analyzing developing and managing brand strategies and strategic management in general
• Develop in depth knowledge about brand management and strategic branding

Assessment criteria - grade 1

The student has gained some understanding of strategic brand management and has been able to give some advice how the brand image of a commissioner could be enhanced. The student has contributed to the knowledge created in class only in a limited way.

Assessment criteria - grade 3

The student has gained a good understanding of brand management and has been able to give good advice on how the brand image of a commissioner could be enhanced. The student has contributed to the knowledge created in class actively.

Assessment criteria - grade 5

The student has gained an excellent understanding of strategic brand management and has been able to prepare a concrete plan to enhance the brand of a commissioner. The student has contributed to the knowledge created in class in an outstanding way.