AI Digital Marketing Tools in Modern Business (3cr)

Course unit code: MAR026AS2AE

General information

ECTS credits: 3 cr

Teaching language: English

Intro

This course guides you through three key areas of AI marketing: finding opportunities, producing video content, and automating routine work. All tools run on free tiers, so you can practice every step without extra cost. You will gain understanding on how to use AI tools in today’s business.

Learning objectives

• Explain how free AI insight, video, and automation tools support modern business.
• Use research websites and tools to spot audience interests, new trends, and competitor moves.
• Create short, channel-ready videos with beginner-friendly AI editors.
• Understand how to Connect business apps with no-code automation tools to move leads and data.
• Combine research, video, and automation into one clear marketing funnel.
• Deliver a finalwork project that shows time saved and reach gained through AI.

• Introduction to AI tools for business marketing
• Discovering consumer preferences and trends with You.com, Exploding Topics, SparkToro, Glimpse, Treendly
• Turning insights into clear topic lists and keyword maps
• Making short videos with Lumen5, Descript, Clipchamp, Veed.io, Kapwing
• Introduction to business automation with AI
• Connecting your business apps with automation tools like Zapier AI and Make.com
• Building simpler automations with tools like Lindy.ai, n8n and Relay.app
• Testing, monitoring, and refining AI business automations

Implementation methods, demonstration and Work&Study

The course is 100 % virtual with videos, step-by-step demos, and independent tasks. Students create their own schedule to finish lessons, quizzes, and the final work.