Guest Experience StrategyLaajuus (5 cr)

Learning objectives

1. understanding the customer mind
2. coping with varying customers and varying expectations
3. practicing customer experience creation with hands-on tools
4. creating a guest experience strategy for your company or for an imaginative company

After completing the course, the participant

is familiar with the concept of customer loyalty and customer expectations
understands the importance of ever-increasing customer demands and how to cope with them
can build a guest experience strategy
can evaluate and use metrics for the strategy created

Implementation methods, demonstration and Work&Study

Virtual.
The course includes five modules. Under each module, there are a number of valuable and insightful videos and assignments.
The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practice until they feel they master the topic.