AI in Modern BusinessLaajuus (5 cr)
Course unit code: DIG705AS3YE
General information
- ECTS credits
- 5 cr
- Teaching language
- English
Learning objectives
The overall learning objective of the course is to give the students insight into what artificial intelligence is and the impact it will have on the economy and business processes, as well as a hands-on knowledge and examples of how to apply artificial intelligence in different business cases.
Upon completion of the course, the student is able to
• Understand and describe the role of artificial intelligence in today’s business environment
• Gain in-depth knowledge of why artificial intelligence is vital for different business processes
• Apply artificial intelligence strategy framework
• Understand how companies can use Ai tools like ChatGPT, Claude AI and Perplexity AI
• Understand what kind of opportunities and challenges AI will create today and in the future
• Understand and describe what skills and competences are needed in the future
• Create a simple artificial intelligence strategy plan for any business
Contents
- Practical examples of what artificial intelligence is and the impact it will have on the economy.
- Benefits and challenges that AI presents to companies.
- How artificial intelligence will transform different industries and business processes.
- How to use the AI Strategy Framework, which will guide you on how to incorporate AI pilot programs into your overall strategy plan.
- Examples of the five elements of the AI Strategy Framework and how to apply them.
- Practical example of how to use the AI Strategy Framework for creating a chatbot.
- Obtain knowledge about chatbot communication, particularly how text-only and voice-enabled chatbots work and how businesses can use them.
- Learn how to use ChatGPT and other AI tools for business.
- See examples of how AI will transform the way we work, and the skills needed for the future.
- Obtain knowledge of technical and non-technical AI-based jobs that will be in high demand in the future.
Lähtötaso ja sidonnaisuudet muihin opintojaksoihin
The student will focus on the business aspects of artificial intelligence. The course does not require programming skills and the main focus is how artificial intelligence could be applied in business and how AI will change business processes. Skills and interest in a logical and systematic way of working are required.
This course unit is part of the master's degree's curriculum. Completion of the course requires master's study entitlement.
Implementation methods, demonstration and Work&Study
Virtual course
Assessment criteria - grade 1
When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.
The student understands the basic concepts of artificial intelligence. S/he knows how AI can be used to create value for business. S/he can name different ways companies can use AI in their business processes
Assessment criteria - grade 3
The student has a good understanding of artificial intelligence and its application for creating value for business. S/he can create a simple artificial intelligence strategy plan
Assessment criteria - grade 5
The student has an excellent understanding of artificial intelligence and its application in creating value for business. S/he can create excellent artificial intelligence strategy plan and knows how to successfully apply AI
Assessment criteria, approved/failed
The course consists of virtual learning and independent work.
100% virtual course
Forum discussions and participation is an important part of the course
Student can access the course material (video tutorials and materials) in Moodle
Learning materials
Artificial Intelligence: 101 Things You Must Know Today About Our Future. Lasse Rouhiainen. Amazon, 2018.
The AI Advantage: How to Put the Artificial Intelligence Revolution to Work. Thomas H. Davenport. 2018
Online videos, workbook and AI related business articles provided in the course.