Consumer Trends in the Luxury IndustryLaajuus (1 cr)

Learning objectives

After successful completion of the course, the student is able to: 1. outline evolving luxury market conditions and key dynamics shaping the market environment
2. describe the shifting consumer preferences in context of values and behaviors
3. name the key forces for change affecting the future of the luxury industry
4. understand emerging technologies impacting the luxury consumer trends

Contents

1. Geography of global luxury trends
2. Generational market categories
3. Key forces shaping the luxury consumer trends
4. Sustainability issues impacting the luxury trends
5. Emerging technology solutions in the luxury business

Lähtötaso ja sidonnaisuudet muihin opintojaksoihin

No pre-requirements. The course is linked with following courses: 1. Evolving concept of Luxury 2. Luxury consumers and consumption behavior 3. Luxury Business 4. Sustainable Luxury 5. Consumer trends in the Luxury industry

Implementation methods, demonstration and Work&Study

Non stop, self -paced online studies on Moodle platform

Assessment criteria, approved/failed

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.


Approved: The student demonstrates a clear understanding of trends impacting the luxury business. The student can name global factors that play a significant role in evolution trend creation. The student effectively describes the geographical differences on luxury consumerism and its target markets. The student exhibits an ability to compare differences between generational luxury segments. The student understands the importance of the sustainability aspect within the luxury industry.
Failed: The student's performance in the assessment falls below expectations. The student demonstrates a weak outcome in defining factors impacting the global luxury market. The student cannot name the key forces influencing the luxury consumer behavior. The student fails to recognize the importance of evolving technology in the luxury market dynamics. The student cannot connect sustainability issues in the luxury business. A more precise and comprehensive understanding of luxury as a business concept is necessary.

Learning materials

Materials available on Moodle