Evolving Concept of LuxuryLaajuus (1 cr)

Learning objectives

After successful completion of the course, the student is able to:
1. explain the evolution of the luxury phenomenon
2. elaborate on the current perception of luxury in the contemporary world
3. distinguish different forms of luxury
4. contrast the complexity of perspectives with the definition of luxury in different contexts

Contents

1. History of luxury from ancient societies to contemporary understanding
2. Different forms of luxury, traditional, new, and unconventional
3. Fuzziness of the luxury concept
4. Luxury as a relative, subjective, and contextual concept
5. Evaluating luxury antecedents with brands, products, and services

Starting level and linkage with other courses

No pre-requirements. The course is linked with following courses: 1. Evolving concept of Luxury 2. Luxury consumers and consumption behavior 3. Luxury Business 4. Sustainable Luxury 5. Consumer trends in the Luxury industry

Implementation methods, demonstration and Work&Study

Non stop, self -paced online studies on Moodle platform. Individual learning tests.

Assessment criteria, approved/failed

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

Approved: The student demonstrates a clear understanding of the evolvement of the luxury phenomenon, successfully distinguishing between perspectives. The student can name factors with luxury in history to the contemporary understanding. The student effectively describes the different luxury forms and identifies their main attributes. The student exhibits an ability to compare different types of luxury in contexts.
Failed: The student demonstrates a deficiency in defining luxury throughout history. The student cannot name the forces influencing the luxury concept. The student fails to recognize the different forms of luxury. The student encounters challenges in comprehending the diverse ranges of attributes specific to the various forms of luxury. The student cannot define luxury and its attributes in different contexts. A more precise and comprehensive understanding of luxury as a business concept is necessary.

Learning materials

Digital material provided on the Moodle platform