Marketing and Sales in MetaversumsLaajuus (5 cr)

Learning objectives

After completing the course, the student will be able to
• identify different metaverse platforms and their features
• evaluate the commercial possibilities of metaverses in the developing the organization's business
• identify and utilize the properties of metaverses in marketing and sales
• evaluate the possibilities of artificial intelligence in managing avatar bots
• communicate your plans to VR content producers

Contents

metaverse platforms and virtual worlds
marketing and sales virtually
customer experience
virtual reality technology
requirements specification for virtual reality
understanding and analyzing of the virtual customer's actions

Implementation methods, demonstration and Work&Study

Face-to-face teaching and small group work in Pasila campus, independent work, jointly arranged online meetings. The course includes a compulsory assessment of one's own learning.

If the student has similar competence based on work, studies or other previous experience (e.g. certification), he/she can demonstrate the implementation of his/her competence in a manner agreed upon with the teacher. The teacher of the implementation will provide more information about RPL practices at the beginning of the course.

Assessment criteria - grade 1

The student can identify marketing and sales opportunities in metaverses. The student can assess the organization's readiness to utilize metaverses. The student can prepare a road map plan for the organization on the utilization of metaverses. The reporting of written assignments largely follows Haaga-Helia's reporting guidelines.

Assessment criteria - grade 3

In addition to the previous one, the student can create the customer's purchase path in metaverses. The student is able to justify the road map plan he has drawn up from the perspective of the organization. The reporting of written assignments follows Haaga-Helia's reporting guidelines. A variety of sources have been used.

Assessment criteria - grade 5

In addition to the previous one, the student knows how to create a strategic plan for the organization to utilize metaverses and excellently applies starting points based on literature and research to the development of the organization's metaverse capabilities. The reporting of written tasks perfectly follows Haaga-Helia's reporting instructions. Sources are used very skillfully.

Learning materials

The learning materials are published in Moodle at the beginning of the study period. In addition, students must independently search for information about their chosen organizations and their industries.

Further information

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.