Strategic Business DevelopmentLaajuus (5 cr)

Learning objectives

Student learns
• SME's/bigger company's strategic business development principles and practices
• to both analyze business environment and to recognize business development opportunities
• to apply Design, Lean, Agile and Sustainability frameworks for a business development project
• to apply strategy and strategic management frameworks for a business development project

Contents

• Strategic thinking and business development opportunity's recognition
• Strategic business development project/case
• Managing strategic business development project/case

Implementation methods, demonstration and Work&Study

The learning outcomes can be achieved as follows:
a. participation to three online sessions AND
b. conducting a strategic business development project - either individually or as a team member
OR
c. participation to an external strategic business development project and reflection of one's own learning based on the course material and the learning objectives
d. through Recognizing prior learning (RPL) and educationalization

Recognizing prior learning: If the student has obtained the skills and knowledge matching the learning goals of the course elsewhere, for example at work, s/he can show the knowledge and skills through a demonstration. Please contact the responsible teacher. More information about this: https://www.haaga-helia.fi/en/recognition-learning.

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student:
• has limited understanding of strategic business development principles and practices
• has limited understanding of how to apply Design, Lean, Agile and Sustainability frameworks for a business development project
• has limited understanding of how to apply strategy and strategic management frameworks for a business development project

Assessment criteria - grade 3

The student:
• demonstrates good knowledge of the strategic business development principles and practices
• applies well Design, Lean, Agile and Sustainability frameworks for a business development project
• applies well strategy and strategic management frameworks for a business development project

Assessment criteria - grade 5

The student
• demonstrates both broad and deep knowledge of strategic business development principles and practices
• applies exemplarily well Design, Lean, Agile and Sustainability frameworks for a business development project
• applies exemplarily well strategy and strategic management frameworks for a business development project

Learning materials

Handout material given by the lecturers during the course, i.e. articles, white papers, case studies etc.
Johnson M.W. 2020. Lead From the Future. E-book.
McRath R. G. 2019. Seeing around corners. E-book.
Minzberg H. - Ahlstrand B. - Lampel J, 1998. Strategy Safari. Prentice Hall.
Schneider J. 2017. Understanding Design Thinking, Lean and Agile. E-book.
W. Chan Kim - Renee Mauborgne. 2005. Blue Ocean Strategy.
Österwalder and Pigneur, 2010. Business Model Generation: A handbook for visionaries, game changers, and challengers.