Sustainable Tourism and Event BusinessLaajuus (5 cr)

Learning objectives

Upon completion of this module, you will be able to understand
-the operational environment for sustainable tourism and the event industry
-the main legal framework affecting the tourism and event industry as well as the core legal content of marketing and data protection rules
-the economic, environmental and social impacts of tourism and the event industry
-the terminology relating to sustainable tourism and event business
-the different types of tourism and events, and the career opportunities they offer

Contents

1. Main legal framework for sustainable tourism and event business (incl. e.g. package travel legislation, consumer safety, marketing, data protection), 2. Analysis of the operational environment for sustainable tourism and event business, 3. The impacts of tourism and events (economic, social, environmental), 4. Terminology and definitions for sustainable tourism and event business, 5. Different types of tourism and events, and the career opportunities they offer 6. Safety in Hospitality and Tourism Business

Implementation methods, demonstration and Work&Study

Lectures, discussions and assignments.

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

Has some understanding of the concept and the terminology of the operational environment. Is able to use only a few sources and needs assistance to find relevant information. Is able to identify some elements and concepts of the main legal framework as well as marketing and data protection rules. Is able to recognise terms and definitions relating to sustainable tourism and event business. Is aware of the economic, environmental and social impacts of tourism and event industry. Is able to identify different types of tourism and events. Is aware of the career opportunities in tourism and event business.

Assessment criteria - grade 3

Is able to define the concept and the terminology of the operational environment. Is able to search for relevant sources and use them independently. Understands the legal framework as well as marketing and data protection rules and is able to apply most of the gained knowledge and legal terminology in simple practical situations. Is able to use the terms and definitions relating to sustainable tourism and event business. Is able to analyse the economic, environmental and social impacts of tourism and event industry. Is able to describe different types of tourism and events as well as plan for the career opportunities they offer.

Assessment criteria - grade 5

Is able to understand and define the concept and the terminology of the operational environment. Is able to search for relevant information actively and independently from versatile sources. The student is able to assess the reliability of the sources and use them with skill. Has a good understanding on the legal framework and thorough knowledge of the rules relating to marketing and data protection. Is capable of applying gained knowledge and legal terminology in typical business situations arising in the tourism and event industry. Is able to analyse the economic, environmental and social impacts of tourism and event business with versatile tools and methods. Is able to analyze the different types of tourism and events as well as take concrete actions for the career opportunities they offer.