Event Profitability ManagementLaajuus (5 cr)

Learning objectives

1 Is able to create selling proposals and to handle the bidding process 2 Is able to create attractive sponsor partnerships and engage event sponsors 3 Is able to raise funds and create and monitor event budgets 4 Understands the fundementals of revenue generation models in event business

Contents

Opintojaksolla käsitellään tapahtumien taloutta ja ansaintalogiikkaa, budjetointia, hinnoittelua sekä sponsoriyhteistyötä.

Assessment criteria - grade 1

Opintojaksojen CONTACT, ONLINE ja BLENDED -toteutuksilla edellytämme läsnäoloa lukujärjestykseen merkityillä opetuskerroilla. Jos olet poissa opetuskerroilta yli 25% arvosanasi laskee yhdellä numerolla. Jos olet poissa opetuskerroilta yli 50%, opintojakso hylätään.

Is able to create a basic proposal to a client and can name some parts of the bidding process. Is able to superficially describe sponsor partnerships. Knows about fundraising options and basics of event financing. Can with support create an event budget. Understands the fundementals of revenue generation in event business.

Assessment criteria - grade 3

Is able to create selling proposals and to handle the bidding process with a client. Is able to create attractive sponsor partnerships and engage event sponsors Is able to raise funds and create and monitor event budgets Understands the various models of revenue generation in event business

Assessment criteria - grade 5

Is able to create selling and visually appealing proposals and to handle the bidding process professionally. Is able to design and co-create attractive sponsor partnerships and engage event sponsors throuhgout the event lifecycle Is able to raise funds from various sources and creates and monitors complex event budgets Understands, assesses and applies various revenue generation models in event business. Performs profitability calculations to support decision-making.