Pro-Active Management in the Experience EconomyLaajuus (5 cr)

Intro

Ever changing business environment challenges companies in the experience economy. Anticipating the future trends and new business opportunities the companies are able to reach remarkable competitive edge. This requires strategic thinking and strategic planning that based on fact and figures and business analyses. Participative strategy work engages employees to get a strategy into action. During the course, you will get tools to strategic planning and the basic skills of strategic management in the experience econo

Learning objectives

After having completed this course or attained an equivalent competence level, the student:
Recognizes the meaning of strategy work in a company and in one´s own role
Recognizes the key concepts of strategic management and strategic methods and strategy tools
Anticipates the future trends
Uses analyses and key indicators in decision making and drawing conclusions
Develops performance and competitive factors of a company

Contents

Participative strategy work in hospitality and tourism business
Key concepts of strategic management and strategy work
Analysis and usage of external and internal information
Recognition and analysis of key indicators
Knowledge management and pro-active business management

Implementation methods, demonstration and Work&Study

The required skills and competences are demonstrated by a skills examination. Contact the teacher before the beginning of the course.
W&S : If your work tasks support learning goals and skills required of this course, you can gain the competences by working and by connecting practical work with a theme-related knowledge base. Contact the teacher before the beginning of the course.

Learning materials

To be informed in the beginnig of the course on Moodle platform

Lähtötaso ja sidonnaisuudet muihin opintojaksoihin

No previous studies needed and no binding connections to other courses

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

Recognizes concepts of strategic management and strategy work and explain the meaning of key indicators and analyses.

Assessment criteria - grade 3

Applies the methods of strategy work and interpret key indicators and analyses. In addition, is able to make conclusions based on collected information

Assessment criteria - grade 5

Analyse the strategy of the company and to give justified development ideas for the strategic choices and performance of the company.