Service Design as a StrategyLaajuus (5 cr)
Course unit code: BUS3IB304
General information
- ECTS credits
- 5 cr
- Teaching language
- English
Learning objectives
After having completed this course or attained an equivalent competence level, the student can
demonstrate the ability
• Set up and implement a service design process
• Facilitate co creation workshops
• Make use of customer understanding in strategic decision making and organisational change
• Design for a sustainable impact
Assessment criteria - grade 1
With help, the student is able to set up and implement a service design process. With support, the student is able to make use of relevant research tools to gather customer understanding and to present the results visually. His/her use of theory, methods and specific terminology is on a basic level. With support, s/he is able to make use of customer understanding to support strategic decision making and organisational change. In a team, the student is able to operate when the task and instructions are given.
Assessment criteria - grade 3
The student is able to set up and implement a service design process. The student is able to make use of relevant research tools to gather customer understanding and to present the results visually. S/he can facilitate co creation workshops. His/her use of theory, methods and specific terminology is rather accurate. S/he is able to make use of customer understanding to support strategic decision making and organisational change. In a team, the student is able to operate and provide value to the team.
Assessment criteria - grade 5
The student has a professional command of setting up and implementing a service design process. The student skilfully makes use of relevant research tools to gather customer understanding and presents the results visually. His/her use of theory, methods and specific terminology is excellent. S/he professionally makes use of customer understanding to support strategic decision making and organisational change. In a team, the student is self driven, provides value to the whole team and has a positive impact on the learning of other students.