Business Development MillLaajuus (5 cr)

Learning objectives

Apply business development and service design processes and methods in business case/idea
Develop customer-oriented businesses, services and/or products for case company
Select and estimate the service and business design methods in co-creation
Facilitate team members and customers during the co-creation
Estimate business potential of designed business idea or service

Contents

The focus in the course is collaboration and the team work where the students develop business and services of case companies. Students learn the systematic way to develop and design business.

Individual assignments help students to get deep undertanding of the sector where the case company operates

Teachers acts like as couches and help teams to develop business models and services of case companies

Content:
Business and service development and design based on the case company´s need
Systematic business and service development and design process
Business models and methods
Empathy, customer oriented service and business design
How to use, select and estimate the right tools and methods?
How to facilitate team members and customers?

Starting level and linkage with other courses

Basics of business

Assessment criteria - grade 1

Apply business development and service design processes and methods in business case/idea
Develop profitable customer-oriented products and services for case company
Utilize the service and business design methods in co-creation

Assessment criteria - grade 3

Apply service design and circular economy processes and methods in business case/idea
Develop customer-oriented businesses, services and/or products for case company
Utilize and estimate the service and business design methods in co-creation.
Estimate preliminary business potential of designed business idea or service

Assessment criteria - grade 5

Apply business development and service design processes and methods in business case/idea
Develop customer-oriented businesses, services and/or products for case company
Select and estimate the service and business design methods in co-creation
Facilitate team members and customers during the co-creation
Estimate business potential of designed business idea or service

Assessment criteria, approved/failed

Individual assignments virtually (1-5) 30 %
Team work (1-5) 70 %

Learning materials

Material is given during the course