Brand Ambassador - Porvoo CampusLaajuus (3 cr)

Course unit code: INS8PO802

General information


ECTS credits
3 cr
Teaching language
Finnish
Swedish
English

Learning objectives

The module advances the following competences: customer understanding and service, ability to make presentations with sales mindset, skillful oral and written communication, branding and marketing, savvy use of digital tools, goal orientation, integrity and responsible behavior, agile and professional attitude, expressing oneself and effective presentations.

Contents

Haaga-Helia Porvoo Campus is a unique learning place that aims to attract motivated prospective students. Studies include inquiry learning style with team working, international projects and possibilities for student exchanges and internships abroad. This all we want to market to our prospective students who want to learn more about our our campus and hear students learning stories and future career plans that interest also our current students. In this module Haaga-Helia Porvoo Campus students learn different ways to present and market Porvoo Campus, for example:
*Students will host visits on Porvoo Campus or visit upper secondary education institutions. Among the applicants, on-Campus visits have proven to be the most influential factor in deciding what school to apply to.
*Preparing and hosting workshops for prospective students or current Porvoo Campus students.
*Creating Social Media material: YouTube, Podcasts, Videos, Insta-materials etc.
*Adding value to different marketing channels and platforms.

This module is a part of free-choice studies in the Porvoo Campus competence-based curriculum.

Starting level and linkage with other courses

The module has no links with other modules. This module cannot be done before 30 credits are gained.

Implementation methods, demonstration and Work&Study

The student is familiar with the opportunities that Haaga-Helia provides and knows well the characteristics of Porvoo Campus degree programs. The student can create marketing materials, use social media as a marketing tool and give presentations individually or with a pair. The student shows good service and sales orientation and business-like conduct. The student is able to operate both in teams and independently.

Assessment criteria, approved/failed

The module is graded on scale passed/failed. The module is passed if all the contents are completed on time.

Learning materials

Provided by an instructor and created by the student.

Further information

The course can be completed in Finnish, English or Swedish.

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