Advertising (5cr)

Learning objectives

The student accomplishes assignments and classroom activities with initiative and leadership. The student demonstrates strong skills in advertising. The student is able to apply the knowledge and skills in advertising at an advance of creativity.

Contents

• Advertising theory
• The future of advertising
• Campaign development and message strategy
• Planning, designing and creating print ads with Photoshop and InDesign
• Creating invitations, business cards, ads, corporate promo pieces with Illustrator

Implementation methods, demonstration and Work&Study

Inquiry learning, lectures, guest lectures, workshops, presentation sessions
Contact hours 28 h
Independent studies (reading, project work, assignments) 52 h
Self-assessment of learning 1h (completed online in WinhaOpaali)

If students have acquired the required competence in previous work tasks, recreational activities or on another course, they can show the competence with a demonstration and progress faster through their studies. More information and instructions for recognising and validating prior learning (RPL) are available at MyNet.

Learning materials

Wells, W., Moriarty, S., Burnett, J. Advertising: principles & practice
Sissors, Jack Z. and Baron, Roger B. Advertising media planning
Rossiter, John R. and Percy, Larry. Advertising communications & promotion management
Sutherland, Max and Sylvester, Alice K. Advertising and the mind of the consumer: what works, what doesn't, and why
Donald E. Parente. Advertising campaign strategy: a guide to marketing communication plans
Radio advertising: the authoritative handbook / Robert Schulberg.
Photoshop 5 expert (or other versions)

Lähtötaso ja sidonnaisuudet muihin opintojaksoihin

No prerequisites.

Assessment criteria - grade 1

The student has a limited understanding of advertising theory and tools. The student follows assignments and classroom activities with difficulty and under supervision. The student lacks sufficient skills in advertising. The student is able to apply the knowledge and skills in advertising at a minimal level of creativity.

Assessment criteria - grade 3

The student has an adequate understanding of advertising theory and tools. The student performs well in assignments and classroom activities within a team and independently. The student demonstrates satisfactory skills in advertising. The student performs well in assignments and classroom activities within a team and independently. The student demonstrates satisfactory skills in advertising. The student is able to apply the knowledge and skills in advertising at a standard level of creativity.

Assessment criteria - grade 5

The student accomplishes assignments and classroom activities with initiative and leadership. The student demonstrates strong skills in advertising. The student is able to apply the knowledge and skills in advertising at an advance of creativity.

Assessment criteria, approved/failed

Active participation
Course assignments (must be submitted on time)