Managing Dynamic Hospitality BusinessLaajuus (9 cr)

Learning objectives

Upon completion of the course, the student is able to
• recognize, analyze and apply various hospitality business models and concepts
• critically identify, measure and apply the new trends in the dynamic hospitality industry
• understand the relevance of e-commerce and digital marketing, and can make use of new and different sales- and distribution channels
• demonstrate skills in managing demand and supply
• implement a feasibility study of hotel investment project and to conduct basic financial analyses with effect of risk included using Excel spreadsheet
• demonstrate management level team skills

Contents

Contents
• Various hospitality business models and concepts
• Trends in the dynamic industry
• Different sales- and distribution channels
• Managing supply and demand through revenue management
• Feasibility study including forecasted income statement and cash flow analysis
• Methods to evaluate financial feasibility of hotel investment projects

Starting level and linkage with other courses

Starting level and linkage with other courses
Recommended to be studied after the course Developing Hospitality Processes and Financial Accounting.

Implementation methods, demonstration and Work&Study

The learning goals of this course can be reached in the following way
a. Lectures and related assignments as full-time studies.
Assessing one’s own learning is a compulsory part of the course.

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

The student can name new hospitality business models and concepts. Can discuss the concepts of supply and demand and can explain the methods used to evaluate financial feasibility of hotel investment projects.

Assessment criteria - grade 3

The student can identify and suggest new hospitality business models and concepts. Has abilities in managing supply and demand and can produce a simple feasibility study to a hotel investment project using given instructions.

Assessment criteria - grade 5

The student can develop and argue for new hospitality business models and concepts.. Can manage supply and demand and critically use information for business decisions and development. Student is capable to carry out a limited feasibility study and critically discuss it with financers.

Further information

Level: Professional studies
Type: Compulsory
Internationality
Course content is viewed both globally and locally.
Working life connections
This course involves industry based learning and cooperation with the hospitality industry.