Global Opportunities for Small and Medium Sized Companies 1Laajuus (5 cr)

Learning objectives

The module advances the following competences: recognizing international opportunities, analysing foreign markets and applying the acquired knowledge in the decision-making. Moreover, the module advances sales, marketing and communication skills in foreign markets.

Contents

customer insights
market analysis
features influencing the target market selection
entry modes
adaptation vs. standardization in the foreign markets
communication in the foreign markets
international logistics

Lähtötaso ja sidonnaisuudet muihin opintojaksoihin

The module is a part of advanced studies in Porvoo Campus competence-based curriculum.

Implementation methods, demonstration and Work&Study

a) Learning with contact teaching including assignments, project work, independent study and exams

b) Learning by using the work-based learning method “Work&Study” according to on a plan if the learning goals of the course can be obtained through the student´s work or hobby. More information from responsible teachers or academic advisors.

c) Demonstration (of earlier skills and knowledge in the course content). More information from responsible teachers or academic advisors.

Assessment of one´s own learning is a compulsory part of each course.

Assessment criteria - grade 1

The student finds it challenging to recognize international opportunities. His/her use of theory, methods and specific terminology is rather limited. S/he has a limited ability to acquire knowledge on international business operations. The student is able to apply knowledge on company related cases to some extent.

Assessment criteria - grade 3

The student recognizes international opportunities. His/her use of theory, methods and specific terminology is rather accurate. S/he is able to acquire knowledge on international business operations. The student is able to apply knowledge on company related cases rather well.

Assessment criteria - grade 5

The student recognizes international opportunities excellently. His/her use of theory, methods and specific terminology is very accurate. S/he is able to acquire relevant knowledge on international business operations. The student shows outstanding ability to apply knowledge on company related cases.

Learning materials

Books on the content topics
E-books and online articles
Online tutorials
Companies’ web-portals
Relevant media, news agencies, quality press, etc.
Social networking tools
Exercises, tests
Instructors’ own materials, materials produced by students.