School Visit Road Show (3cr)

Learning objectives

The module advances the following competences: customer understanding and service, ability to make presentations with sales mindset, skillful oral and written communication, branding and marketing, savvy use of digital tools, goal orientation, integrity and responsible behavior, agile and professional attitude, expressing oneself and effective presentations.

Contents

This module is a part of free-choice studies in the Porvoo Campus competence-based curriculum. Haaga-Helia Porvoo Campus is a unique learning place that aims to attract motivated prospective students. In this module Haaga-Helia Porvoo Campus students learn different ways to present and market Porvoo Campus. Students will host visits on Porvoo Campus or visit upper secondary education institutions. Among the applicants, on-Campus visits have proven to be the most influential factor in deciding what school to apply to.

Implementation methods, demonstration and Work&Study

The student is familiar with the opportunities that Haaga-Helia provides and knows well the characteristics of Porvoo Campus degree programs. The student can create marketing materials, use social media as a marketing tool and give presentations individually or with a pair. The student shows good service and sales orientation and business-like conduct. The student is able to operate both in teams and independently.

Learning materials

Provided by an instructor and created by the student.

Starting level and linkage with other courses

The module has no links with other modules. This module cannot be done before 30 credits are gained.

Assessment criteria, approved/failed

The module is graded on scale passed/failed. The module is passed if all the contents are completed on time.

Further information

The course can be completed in Finnish, English or Swedish.