Strategic Management of Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management BusinessLaajuus (9 cr)

Learning objectives

Learning objectives
Upon the completion of the course, the student is able to
• evaluate business operations and thoroughly understands the significance of quality and the role of long term calculations in strategic management in business
• apply learned knowledge into developing business operations in a goal-oriented and customer-focused manner
• analyze business operations also on a global level
• understand challenges caused by a competitive environment and the emerging needs for business development
• evaluate business networking channels and their potential

Contents

Contents
• Strategic management of transportation, travel agency and event management business
• Analysis, development and organization of business operations
• Revenue management and earning principles
• Management of sales and customer relationships
• Sustainable tourism and corporate responsibility
• Quality of business operations
• Capital budgeting

Starting level and linkage with other courses

Starting level and linkage with other courses
To be studied after the courses: Introduction of Travel and Tourism Business (Johdanto matkailuun liiketoimintana) OR Global and Local Perspectives of Travel and Tourism AND Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business AND New Travel and Tourism Business Operations: Transportation, Travel Agency and Event Management Business
To be studied together with the course Travel Business Project 2

Implementation methods, demonstration and Work&Study

Learning methods
The learning goals of this course can be reached in the following ways:

a. Lectures and related assignments and exams
b. Participation in a working life project or another project

Assessing one’s own learning is a compulsory part of the course.

Assessment criteria - grade 1

Grade 1
The student understands business operations and the meaning of quality in them. S/he recognizes and manages to list challenges caused by a competitive environment and understands the main business networking channels. The student can name the main methods of capital budgeting.

Assessment criteria - grade 3

Grade 3
The student can compare business operations and the meaning of quality in them. S/he can apply theoretical knowledge into developing business operations and manage to analyze business operations globally. The student distinguishes challenges and needs in business environment. S/he differentiates relevant business networking channels. The student can apply the main methods of capital budgeting.

Assessment criteria - grade 5

Grade 5
The student can critically evaluate business operations globally and draw conclusions of the significance of quality in business. S/he applies critically theoretical knowledge into developing business operations. The student assesses the challenges in global environment and justifies needs for global business development. S/he can draw the conclusion of business networking channels and evaluate their potential. The student can apply the main methods of capital budgeting and critically evaluate the outcomes of the calculations.