Global and Local Perspectives of Travel and TourismLaajuus (9 cr)

Learning objectives

Learning outcomes
On successful completion of this course, the student:
• knows tourism geography and its key concepts and models
• understands tourism and travel competitiveness as an economic contributor
• understands structure, services and key functions of a tourism destination
• is familiar with transportation industry, its business environment, and understands their development as well as factors influencing them
• is familiar with travel agency industry, its business environment, and understands their development as well as factors influencing them

Contents

Contents
• Origin and destination geography
• Destination analysis model
• Competitiveness of tourism
• Current issues and future trends shaping travel and tourism
• Operators and networks of transportation and travel agency industries
• Sustainable destination
• Service encounter and customer experience
• Travel and tourism information resources

Starting level and linkage with other courses

No previous studies needed and no binding connections to other courses. In addition to this course the course Operational Project LEA1RZ002 (3 cr) is mandatory.

Implementation methods, demonstration and Work&Study

The learning goals of this course can be reached in the following ways:

a. Lectures and related assignments as full-time studies
b. Participation in a working life project or another project
c. Exams and learning assignment

Contact lessons: 96-hours of contact teaching and directed learning
Individual, pair and team assignments: 86-hours
Independent studies: 70-hours
Assessing one’s own learning is a compulsory part of the course: 1-hour

Assessment criteria - grade 1

When the implementation type of the course is CONTACT, ONLINE or BLENDED it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.

Grade 1
The student has a modest understanding of diversity and potential of the travel and tourism industry.
The student shows limited industry knowhow.
The student can repeat some travel and tourism information, theories, models and sources.

Assessment criteria - grade 3

Grade 3
The student has a good understanding of diversity and potential of the travel and tourism industry.
The student shows industry knowhow quite well.
The student has a quite comprehensive ability to utilize travel and tourism information, theories, models and sources.

Assessment criteria - grade 5

Grade 5
The student has an excellent understanding of diversity and potential of the travel and tourism industry.
The student shows thorough industry knowhow.
The student has a strong ability to utilize travel and tourism information, theories, models, and sources.

Learning materials

Will be announced in the beginning of the module