Creativity and Innovation in HospitalityLaajuus (6 cr)

Learning objectives

Upon completion of the course, the student is able to
• define the various creativity and innovation related key concepts
• able to describe the innovation process, including the innovation value chain and commercializing an innovation
• able to explain the process involved in managing creativity or innovation effectively and apply this knowledge to her/his own creative idea or innovation
• conduct real-case-company project and apply creative thinking skills to creative innovation(s)
• write and present an Innovation project report

Contents

• Creativity and innovation key concepts and derivatives (e.g. play)
• Ten faces of innovation and the multifold art of innovation
• Creativity and Innovation in organizations
• Taxonomy of innovation organizations in the Experience Economy
• The 4Ps of Creativity
• Creativity and the role of the Leader
• The Creative Problem Solving (CPS) process and tools
• Trend spotting and the future of creativity and innovation

Starting level and linkage with other courses

Recommended to be studied after the course Marketing and Personal Selling.

Implementation methods, demonstration and Work&Study

The learning goals of this course can be reached in the following way:
a. Lectures and related assignments as full-time studies
b. Participation in a working life project
c. Learning assignment(s)

Assessing one’s own learning is a compulsory part of the course.

Assessment criteria - grade 1

Grade 1
The student can sufficiently define the various creativity and innovation related key concepts. S/he is sufficiently able to describe the innovation process and can interpret process involved in managing creativity or innovation effectively. S/he can satisfactorily conduct real-case-company project and somewhat apply creative thinking to creative innovations.

Assessment criteria - grade 3

Grade 3
The student can define the various creativity and innovation related key concepts. S/he is able to describe the innovation process and can guide process involved in managing creativity or innovation effectively. S/he can conduct real-case-company project and apply creative thinking to creative innovations.

Assessment criteria - grade 5

Grade 5
The student can justify and debate about the various creativity and innovation related key concepts. S/he is in many ways able to describe the innovation process and can lead the process involved in managing creativity or innovation effectively. S/he can critically lead real-case-company project and very well apply creative thinking to creative innovations.

Assessment criteria, approved/failed

The course is evaluated on a scale excellent (5), very good (4), good (3), satisfactory (2), fair (1), fail (0). The assessment criteria is presented on a scale 1 - 3 - 5.

Learning materials

All materials will be provided during the course.

Further information

In this course, it is ensured that the learning activities include a global/international perspective.