Creative Solutions in Marketing and CommunicationsLaajuus (5 cr)

Learning objectives

Upon successful completion of the course, the student

- learns to apply marketing and communications knowledge into practice with a help of a client project or assignment which concentrates on creating innovative solutions for the commissioning party.
- learns to act and work professionally in a project team.
- understands the importance of customer understanding and orientation.

Contents

The course is implemented as a project. The students work in project teams according to client brief and team assignments specified by the instructors in the beginning of the course. Supporting lectures company visits and team meetings will be arranged throughout the course.

Starting level and linkage with other courses

The student has successfully completed the Basic Studies (Business Environment & Business Processes / Liiketoimintaympäristö tutuksi & Yrityksen prosessit and Työelämän tuloksellinen viestintä / Effective Communication in Organisations, Viestinnällä vaikuttaminen / Communicating with Impact).

Implementation methods, demonstration and Work&Study

Project work
Team meetings & team work
Consultation sessions with the instructors and / or with the client
Supporting lectures if needed

Student having strong experience in marketing and corporate communications can possible replace the course by proving the required knowledge by writing a career story with supporting portfolio and presenting it to the instructor and students of the course. If a student would like to proceed according to the RPL process s(he) should contact the instructor of the course during the pre-enrolment week or latest when attending the first lecture.

Assessment criteria - grade 1

Student can apply some marketing and communications knowledge into practice.
Student can only partly work professionally in a project team.
Student can only partly understand the task and customer expectations.
Student can collect and share relevant materials and participate on group discussions.
Student is able to present the results of the project to the target organization.

Assessment criteria - grade 3

Student can apply marketing and communications knowledge into practice.
Student can work professionally in a project team.
Student understands the task and customer expectations.
Student can collect and share relevant materials and participate on group discussions.
Student is able to present the results of the project and provide some grounds for the solutions and development ideas for the target organisation

Assessment criteria - grade 5

Student can apply very well marketing and communications knowledge into practice.
Student works professionally and actively in a project team.
Student can internalize the task and meet customer expectations.
Student can collect and share relevant materials and participate on group discussions.
Student is able to present fluently and comprehensively the results of the project and provide grounds for the solutions and development ideas for the target organisation in a consistent way.

Assessment criteria, approved/failed

Passed courses are assessed on a scale of 1 to 5.

Learning materials

Confirmed in the beginning of the project.

Further information

Heta-Liisa Malkavaara, Pasila
Mia-Maria Salmi, Pasila